Based on the recaps provided it does seem like this might be one of her best and most judiciously edited videos ever. That coupled with a week of boring updates and sponcon, two major haircuts, and another podcast release makes me think there’s a rebrand on the horizon. Either her managers have stepped in, or she and Kurt have had it out and she’s finally going along with HIS vision for the brands. Maybe a bit of both.
Kurt has always been the creative director. He’s never hidden this. Stans and hate-watchers alike have simply underestimated him because he’s never shown all of himself/his business/etc. I’m not saying Kurt is an exceptionally smart man, nor do I think he’s some creative genius or business man. He’s just a guy who grew up in what seems like a family of self-starters who are charismatic, incredibly moderate in their views, and intentional about what is shared outside of their inner circle. Thats a very solid foundation from which to build a quiet but sustainable brand.
We don’t have to like his style, personality, wife, or the podcasts he produces for him to be successful. Because, unlike Sarah’s business, his endeavors don’t rely on the whims of a fan base. He just has to show up on time, meet deadlines, and keep the controversy off his client’s socials.
Kurt has always been the creative director. He’s never hidden this. Stans and hate-watchers alike have simply underestimated him because he’s never shown all of himself/his business/etc. I’m not saying Kurt is an exceptionally smart man, nor do I think he’s some creative genius or business man. He’s just a guy who grew up in what seems like a family of self-starters who are charismatic, incredibly moderate in their views, and intentional about what is shared outside of their inner circle. Thats a very solid foundation from which to build a quiet but sustainable brand.
We don’t have to like his style, personality, wife, or the podcasts he produces for him to be successful. Because, unlike Sarah’s business, his endeavors don’t rely on the whims of a fan base. He just has to show up on time, meet deadlines, and keep the controversy off his client’s socials.