It is making me cringe so hard!
They definitely meant to original prices, now are realising their demographic hasn't transformed in to the middle class Surrey vibe they hoped it would and are having to backtrack to avoid losing all investment and save themselves a little.
Just because they spend a disgusting amount of money on their kids clothes doesn't mean everyone will follow suit. Also what new money Sam doesn't seem to realise is that people who are old money (what she is trying to portray) don't spend ridiculously on their kids clothes like this. Hand me downs and sturdy clothes that last years are the actuality!
It's just quite sad. The die hard fans are going to burn holes in their pockets just to try keep up with someone who is actually trying to keep up with something even further away. What a vicious cycle.