Would I be cynical to suggest that that is a very deliberate placement of the "#AD" at the top of her insta story?
Sali Hughes #15 Ugg slipper, a red lip, when dressing for Leonard don't let standards slip
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I saw it said in the context of Caroline Hirons's yellow plastic case of products last year - so posibly on the CH thread - that she'd got the products free.
I'm not sure that can be so. Although it gives a product exposure it also means lost sales if customers get it via the box rather than
I think it's likely that different arrangements are negotiated with different brands depending on how much they calculate they'll benefit from their inclusion.
I thinks it's probably like with QVC thing. They order massive quantities to get a lower price per unit from the manufacturer.
CH said on her kit video that she had invoices to pay for the brands and the brands usually donate the products which are sent for PR so she has to speak to each brand about donating her press samples to the NHS otherwise I would presume that she would be breaking her contracts with the brands.
Ah, ok, thanks all. Makes sense.
Oh look what some deep research* turns up... Sali and her chums mocking Biossance. Just last October:
Sali next mentions Biossance on 29 February this year in her Guardian column, praising their eye gel as the “main object of my affections” despite the fact that it “inevitably, costs more than a half tank of petrol”.
The very next day, she mentions Biossance again, on Instagram: “Squalane + vitamin C rose oil (adore it)”
Now what could have happened between October 2019 and February 2020 for SH to go from mocking the brand to promoting them?
* deep research = googling Sali + Biossance
Sali next mentions Biossance on 29 February this year in her Guardian column, praising their eye gel as the “main object of my affections” despite the fact that it “inevitably, costs more than a half tank of petrol”.
The very next day, she mentions Biossance again, on Instagram: “Squalane + vitamin C rose oil (adore it)”
Now what could have happened between October 2019 and February 2020 for SH to go from mocking the brand to promoting them?
* deep research = googling Sali + Biossance
ironically she said that the 50ml size of the cleanser (the original size) was too small
now they have made a 150ml one, but she put the legally full size but admittedly small size in her massive boxnow if she'd made a box from one of her guardian best under £15 lists, the savings would be decent and even I would prob have bought one
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Oh god, that's just vile, Disillusioned. My piss has evaporated. Great deep research.
ahhh her cheque cleared.
Odious Sam Farmer’s words could have been written about Sali’s box “a mendacious marketing tactic deliberately created to cynically exploit the consumer by ridiculing them for profit”
And the larger size brought down the cost per ml by a not-insignificant amount, which lends further weight to the idea that the 50ml tube would have been in low demand so CB would likely have had excess stock.ironically she said that the 50ml size of the cleanser (the original size) was too small
now if she'd made a box from one of her guardian best under £15 lists, the savings would be decent and even I would prob have bought one
Who would buy a 50ml cleanser for £5.50 when you can get 150ml for £13.90 - unless it’s for travel lol
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Isn't Sam Farmer a pain?
I get the impression from him he thinks he is far cleverer than he actually appears to be. A rude pompous tone about anyone who has a different point of view.
I listened to that podcast with him, Sali and CH and honestly he was dull as ditchwater.
And I noticed neither Sali or Caroline lectured Victoria Beckham about calling her range 'clean'. Caroline had every opportunity at the launch as well.
Same! You can almost see them biting their tongues but its so frustrating that they don't address it head on but they just rant on their socials instead.
Sorry, catching up but that really made me laugh.
coming soon: Sali’s box of inappropriate/unwanted tit (delete for your own preference for the complete semi-personalised unboxing experience)
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I reckon a Charlie Brooker Annual Analysis of the world of influencers will fit the bill perfectly.
Another inconsistency about The Box of Bollox: Cult Beauty still have the lighter shades of the CC cream in stock. So either they estimated a very low take-up (based on the waitinglist) or they could bang out more boxes but the demand just isn’t there?
I don’t actually give a toss how she and CB try to gloss over what looks like low sales. It’s just that it’s on the back of so much #prettydishonest treatment of her readership/potential customers.
I don’t actually give a toss how she and CB try to gloss over what looks like low sales. It’s just that it’s on the back of so much #prettydishonest treatment of her readership/potential customers.
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Has she actually posted anywhere about the box selling out? I haven't seen a peep, this makes me think it definitely wasn't a sell out in the true sense of the word
CB currently has a bundle of the 50 plus the 150 cleansers for 17.46. Probably excess stock.
God, look at that word salad. Is there a marketing tactic not deliberately created? Isn't everything beauty "for profit". What a dunce
You can just tell what a painful person he'd be in real life
Meh, I'm tired of her box. Got to say though, I'd have thought she'd focus more on writing during this time than moving fully into sales. But needs must, I guess
Probably povo writer in the garret is not her aesthetic. Those Bella Freud jumpers aren't cheap
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