I agree, I think she's never had a clear idea of what she wanted her channel to be, she's always dabbled in different things (studytube, booktube, productivity, slow living, victorian stuff, hauls, vlogs, etc) but lately it's been particularly vague and confusing.I think someone said it on here quite recently, but I've been thinking about it a bit more: Ruby has no real brand anymore. Its not StudyTube, its not BookTube, she seems to be moving away from 'productivity'. She is sort of just vlogging bits of her life at the moment. Her life is quite boring so she doesn't have much to show or tell. If she does get in to Oxford for Masters, I doubt she will have time for YT. And who exactly is her target audience?