I don’t know how it is in the UK post-Brexit, but in the rest of Europe, I doubt very much it would be legal to 1) make giveaway participation conditional on having made a purchase previously (at the very least you would have to state explicitly that only those who buy are eligible), 2) gather detailed information and combine it directly with order data (name, address, payment details), let alone 3) compile such a registry from a customer base where a significant portion of the customers are underage and don’t understand that any information they give will be available to Sixteenth for marketing purposes, or to sell to a third party, or basically whatever they please, since Roobee hasn’t provided a description of the registry that’s being compiled, who maintains it, for what purposes, and above all, what guarantees there are that a person’s data will be safe. It’s a lawsuit waiting to happen, basically. I wish someone would, tbh.
I know the tea giveaway Roobee did before xmas was definitely not picked at random. She asked people to comment with their favourite ritual and then picked the most ass-kissingest comment before the video had been up long enough for more than a fraction of her viewers to see it.
edit. Damn it, I’m so SO tempted to email Sixteenth with a screenshot and a link and ask them if they’re aware that she’s doing this, and if they are, are they quite sure that it’s legal… because I’m pretty sure it isn’t, and it sure as hell isn’t ethical.