It amazes me how unbothered she is about finding independent shops and supporting small businesses, despite her constant declarations that she just LOVES doing those things. If you're buying gifts, Oxford city centre has some really nice places. Aside from Blackwells, there's:
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Oxfam books on Turl St. Approx 2 minute walk from Waterstones
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Another Oxfam on St Giles that sometimes has some rarer books in there too. Approx 3 minutes from Waterstones
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Objects of Use on Market St. Interesting handmade items for the home. 2 minutes from Waterstones
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Scriptum on Turl St. 2 minutes from Waterstones. Pretty stationery, curios, books
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Alice's Shop on St Aldates. 2 minutes from Waterstones
Instead she went to Waterstones, Anthropologie, The White Company and Krispy Kreme