Was it a 6 month only project
It was a 6 month lease. They got out then because it wasn’t making any money. But of course they could spin it that it was a 6 month pop up. If it was a 6 month project, they would have said so, or at least made a post thanking their staff and customers instead of slinking off ‘into obscurity’.
Abandon ship are still selling knives, that’s bad, he will always be the abandon ship guy
The most recent photos on the ASA insta maybe have only 30 likes. As much as I hate to say it, Rich was ASA and ASA was Rich. You can’t just stick some other guy at the wheel (pun intended) and pretend it’s the same. The new designs are good but they don’t really work. It’s like ASA from wish.com and that’s saying something because ASA was already a number of brands from wish.com
A clothing label needs to have personality, and ok Rich’s personality was terrible, but it appealed to its punters.
I feel bad for this Matt guy who thought he was onto a winner when in actual fact he’s been sold a lame horse.
Rich’s taste was in his ass, but these school bags and laptop cases that the new guy has banged the logo on are embarrassingly naff.
The greenwashing water bottle too is cringe. You’re not Patagonia, you’re a fast fashion brand that screwed over a clothing factory because you didn’t pay them.