Someone around her clearly realised the bubble will burst & advised her to set up her brand so she can cash in while she has some popularity, I hope she’s sensible with her earnings because they’re unlikely to last forever. As much as I despise the way she behaves particularly with sharing the kids, I don’t blame her for cashing in on her popularity, but I wish she wasn’t using her widow status to do it. Also as naive as she is, she clearly loves her kids, I hope she continues to be present with them unlike some others.