Its a home instagram account and the end goal is (presumably, judging by how she runs her PTWM account) endorsements and ambassador roles. So its a business. Based on that could any losses be given back as a tax refund? For example I have a normal office job and pay tax for that. On the side I have a website selling items. Any "props" used in my website photos can be claimed back. Whether it be a wall sign behind the item or the blanket an item is placed on etc. I just send the receipts to my account (along with the petrol receipts and parking tickets I used to go get these items) and it comes off my profit. The first year when I made a loss Im sure I got a refund from my day job tax I had paid. So will R be able to claim back every item that appears in her home account photos? also would the actual building work itself be seen as a business expense? as its all to grow her business and create the end goal of a profit.