I’m not keen on the new collection at all, the font is so basic. I liked her previous hand written font just can’t understand why she sent for something to bland. I agree with the comment above that the totes are her best product. I haven’t seen anyone else do similar whereas everyone is doing pads and washi at the moment. I’m surprised Gabby hasn’t done washi tape yet 
I was surprised about something the other day that I forgot to mention. She said something about sending her designs off to someone who writes the funny things to go with the products or something along those lines. It made me realise that maybe the personality behind the brand isn’t even her after all, it’s a ghost writer of some sort. Really surprised me as I always thought the whole process from start to finish was her like photography, wording etc.
I was surprised about something the other day that I forgot to mention. She said something about sending her designs off to someone who writes the funny things to go with the products or something along those lines. It made me realise that maybe the personality behind the brand isn’t even her after all, it’s a ghost writer of some sort. Really surprised me as I always thought the whole process from start to finish was her like photography, wording etc.