She has clearly has no choice but to get it into a store as the sales online cannot be good, i wouldn’t dream of buying makeup unless I can try it first. It’s only a matter of time before it’s in every pharmacy in the country.
I used to work in cosmetics sales & this is generally the route these brands end up going. Blank canvas (same maker as UP) were in loads of pharmacies but certainly not prestigious enough to be in high end stores.
Premium brands.. good lord white label is not premium!
In the current Boots ads they mention sculpted by Aimée, pips won’t like that!
She has the Paris filter on there also, Absolute false advertisement.