A thread to discuss perfume YouTubers.
I can do it of Demi, but tomorrow. I do not know Mila too wellSomeone, please give a short introduction of both ladies, before we start sharing any personal opinions
Demi seemed to have met her boyfriend when she was on a holiday tour in Europe. It seems he moved to Perth to live with her and then they decided to move to Dubai, where he grew up. Pierre is ethnically French and has a French accent, which Demi seems to have quickly picked up... which is interesting. Considering her accent was very normally Australian before meeting him and Demi and her boyfriend been together for a bit over a year and a half. I think they seem like a cute couple and recently got a puppy. I'm glad she seems happy.Demi Rawling, 21 years old, YT perfume reviewer, currently 215 k followers.
Miss Rawling, coming from Perth, Australia. Living in Dubai with her boyfriend Pierre. Demi scored successful cooperation with perfume house Fragrance du Bois, which resulted in creation of her own, limited edition perfume called Minuit et Demi.
The former ballerina, who didn't even finish her high-school studies, enjoys lavishing lifestyle and exotic vacations worldwide, thanks to her followers on YT and IG.
And thanks to quite something else...
Miss Rawling used to be a classic, young girl, coming from blue collar family, who tries to find her own way to the success at popular social media. She chose the field of perfumes, as she found the make-up market saturated already, as she states in her interview at Fragrantica.com.
Recently, the followers have noticed her inclination towards certain brands. Demi repeatedly stated she was not paid by those brands, and declined any connections with them. As it happens, by mere coincidence her boyfriend is the son of Julien Sprecher, the founder of Parfums de Marly (2009) and allegedly official distributor of BDK and Initio perfumes for Middle Eastern market. Parfums de Marly (PdM) has 3 stores worldwide : in New York, Paris and Dubai. Demi stated in one of her videos, that perfumes she suggested to invest in, included nine brands, where four of them were the above-mentioned and she claimed again she was not sponsored by them.
Anyone asking Miss Rawling about any connections gets deleted, either on YT or IG. Any other YT reviewer valuating Demi's own perfume and not giving bombastic advertisement of it is forgotten by Demi, to simply say "thank you". Demi is intentionally deceiving her audience and walks on the edge of law and ethics.
Demi seemed to have met her boyfriend when she was on a holiday tour in Europe. It seems he moved to Perth to live with her and then they decided to move to Dubai, where he grew up. Pierre is ethnically French and has a French accent, which Demi seems to have quickly picked up... which is interesting. Considering her accent was very normally Australian before meeting him and Demi and her boyfriend been together for a bit over a year and a half. I think they seem like a cute couple and recently got a puppy. I'm glad she seems happy.
Wow, interesting... so her boyfriend is apparently the son of Parfums de Marly, Creative Director, Julien Sprecher? The surname Sprecher Berrier also came up, they are probably related either way. It is starting to make sense now and puts pieces of the puzzle together. I found it quite interesting how Demi went from no designer to all of a sudden the luxury route of Prada, Louboutins, VCA, Cartier, Loro Piana, Gucci, Celine, Saint Laurent. Demi also posted she got her "dream" Hermès Birkin in the Paris store a few weeks ago.
Her YouTube SocialBlade salary earning statistics are at $3.3K - $53.1K per year. Even with that income stream, YouTube and Tax would take a chunk of it and the amount still wouldn't be enough to move over there, pay rent, travel to Europe every month and stay in luxury hotels (maybe some of them are sponsored collaborations), buy designer all of the time etc. The boyfriend definitely gives me wealthy son vibes, and I guess that confirms it.
Demi had her first collaboration with Fragrance Du Bois perfume house a few months ago. I wonder if perfume collaborations pay that well for relatively unknown influencers? I mean, she's known on YouTube by people interested in perfume but even then it is very much a "niche" industry on YouTube.
I wonder how much of this growth in the past 2 years has been thanks to Demi’s marketing, also coincidentally in the past 2 years? She is the biggest perfume youtuber after Jeremy. If she doesn’t get paid for advertising, these men are using her like a fool.Its business has been growing about 40 percent on an annual basis over the past two years.
Exactly! It’s so out of touch and insensitive considering what is happening in the world right now, especially considering the horrors young girls and women are subjected to. It makes me feel so sad to even think about it.Right now the whole world is talking about the women’s rights situation in Afghanistan. Girl, what Gucci bags Taliban fighters got? This is so out of touch!