I honestly think it’s got a lot to do with the “job”.
You see it with so many of them. They get an agent to get them shit ads, they have to be bestest friends ever with the other people on their books, they have to make shit ads that they don’t care about while pretending it’s the best product ever, constantly make up things to stay relatable and compete to get on podcasts to try and get a few more followers.
All that stressing over content, follower counts, coming up with ideas for posts and trying to keep one step ahead of the next trend takes it’s toll.
Look at the kitchen - she put herself through all that, the ballache of painting a kitchen that was absolutely fine for the sake of an ad.
Not to mention that she had pegged herself as “the funny one” when she isn’t funny at all, and family content when having a family clearly makes her miserable.
Not feeling sorry for her or any of them for a second, they chose this but you can see it drives a lot of them slowly mad.