The stuff they’re gifted is considered income so they’re required to pay tax ( I’m pretty sure)
and when they’re given stuff and post about it they’re paid thousands for the ad - again required to pay tax cos it’s income
so they get the item + payment for putting it on their social media
another one of the threads covered it in detail go have a read
IRD will cover what counts as income to
If you’re concerned about if she’s paying, the IRD has a tip line.
We don’t usually see what Cherie consumes so it’s hard to tell
cos she mainly shows us making stuff not how much she eats