Yes, Lululemon. It was placed towards the end of the video I think. I felt a bit tricked personally, I much prefer creators that make it obvious it's a sponsored video, by saying it at the beginning and having an "ad break" within the video itself, instead of trying to make it look seamless.Wasn't the 50k thing basically an ad for some shoes? Not sure if I'm remembering it wrong but I remember she did it wearing shoes ahe had barely worn before