Aside from that, it’s an interesting choice to use Indian actresses/celebrities for the app. She seems clued into how big the un-captured market share of people that would follow these women would be. However, as someone as said prior it’s pretty strange considering they aren’t trained PTs to my knowledge. Very business savvy - not very “aligned” with what seemed to be her business values.
Well, her business partners are Indian/of Indian descent, and own a gym in London + are PTs (one of them already works with Indian stars). So I would imagine the workouts are not created by the celebrities, thankfully.
Given the accent of the women involved, the market is very much geared towards India, not something world-wide right now (I very much doubt an app with heavily accented Indian women would be successful in the US for example). From a quick look at their instagram accounts, the celebrities seem to be living in India as well. I guess not making Natacha and Mario's roles public could be partly because then the app might be construed as geared towards the UK or the rest of the world, when currently, it's not (although, I'm guessing they're counting on the Indian diaspora everywhere). Perhaps, culturally, it's something that is perfect for India, but not in our countries (or at least, the countries of those of us who don't understand the concept). Maybe if the app is successul long-term, they'll bring the idea to other places, with local celebrities. I can't see this thing working in my own country, that's why I'm thinking it might be better suited to India. Or maybe, they are just creating something completely niche that will take the world up by storm! And soon, we'll be able to workout with Chris Hemsworth or Zendaya!
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All sounds a bit vague to me, but glad she's alive - I miss her IG HIIT workouts!
Yep, glad she's alive and as far as we're told, nothing horrible happened, but I'm with you on the vagueness. She had already said, in one of her last videos, or last insta post, that she was preparing a video that requires a lot of work. And then she was gone for almost 4 months. Now that she's posted this, touching on some difficulties she's faced (enough for us to feel close to her), thanking everyone for their love, she's good for another 4 months before she's forced to come back for another update post!
I love her content, the personality she's showed, but "influencers" have a knack for being shifty... As someone else mentioned, the app she's a director for just does not align with what she's told us before, focusing on performance and health rather than calories. I'll wait to get my hopes up.