I'm genuinely confused. If The Hinch shows, discusses and uses a product in her stories, is she not classed advertising it to or 1.7million followers? Or is it only classed as advertising if she's been paid for the post? Products are still cropping up on her stories with no #ad or #gifted #affiliated or #paidpartnership. There's definitely some link with her and zoflora. And minky etc etc etc. Can't stand the fakeness - just cheap advertising to a captive audience of blinkered fruit-loops.