Iām on a bit of a role this morning so hereās another one Sophie, for when youāre doing your daily reading:
Before going on maternity leave, I was a sales office manager (most of the reason I can see straight through you as if you were made of glass). My team had a sales target of Ā£250k every month. Not once under my leadership, did we ever not meet target. The main reason for that: my number one rule was never sell dishonesty. If you promise something in your pitch, and you know you canāt keep it, then just hang up the phone and go home.
I always told my team - imagine someone pitching a product to you, exactly the way youād do it: would you buy it?
Sophie, if someone on Instagram was showing this new bathroom sponge thatās just like a sponge you already own, just a bit fluffier, and the pitch came from a monotonous voice reading the back of the packaging - would you buy it?
If someone was showing you everything theyāve ordered from a well known catalogue company with a high interest rate, it was stuff you didnāt need because Christmas is around the corner and you have to buy food and gifts or youāve got no money left because you used the last of your spare money paying for your kids school pictures, or a new pair of wellies - would you open up a credit account with that company, just so you feel validated for a day, and then allow reality to kick in the next day that youāve just put yourself into debt for a few overpriced, needless things?
Would you buy from you, Sophie?