I just had a quick look through the #hinching tag on instagram, because the post above made me curious about how many people have been influenced to use Zoflora in dangerous ways by the Hinching fandom. I didn't have to look for long to find the following posts from self-proclaimed members of the #HinchArmy:
Photos 1 and 2) Highly flammable Zoflora being used neat in wax burners.
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Photo 3) A toddler playing with Zoflora and other poisonous cleaning products, what the actual F is going on here.
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Photo 4) A bottle of flammable Zoflora displayed next to a lit candle, on a stove top.
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Photos 5 and 6) Undiluted Zoflora being used as reed diffusers.
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Photo 7) An entire bottle of neat Zoflora tipped into an artificial plant.
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(Hopefully they show up in the right order. I've kept everyone anonymous.)
I know Sophie has never told her followers to use their Zoflora in wax burners, or to let small children play with it, so I can't really blame her for the collective stupidity displayed in these screenshots. But she is the reason why Zoflora is suddenly so popular, and I feel like if she really cared about her fans she would remind them that Zoflora should never be used in these ways. I'm actually genuinely really worried that somebody is going to have a terrible house fire, or a child is going to be poisoned, if this hysteria continues unchecked.