Absolutely this. It's the equivalent of giving an influencer the role of Chief Surgeon or something with zero bleeping experience. Imagine working in PLT as a designer and aiming towards the Creative Director position only for this dose to get it, I'd quit instantly.Such a slap in the face to actual creatives.
I've worked in design for a smaller fast fashion company and let me tell you those 'creative collaborations' are the company choosing ALREADY MANUFACTURED bits from China (MAYBE with a bit of input from the 'celeb') and then slapping the celebs name on it. Such a joke