I was thinking about this earlier - M&S certainly isn’t a brand that someone of MOD’s age ‘goes’ to. M&S have tried with various bloggers to make themselves a relevant, go to brand but they haven’t had much success. DMBL40 does a monthly showcase of their clothes and while they look good at times on screen, in reality the cut/style/fabric is a tad frumpy. They seem to design with bloggers in mind, bloggers who wear their clothes simply because they were gifted them. For years, DMBL40 said that M&S was a brand she wanted to love but couldn’t, then did a swift u-turn when she began being gifted clothes and being paid for projects with them.
That coat that MOD wears is not the style of coat we’ve seen her wear before. I’m not sure what the top would like like on her if her image wasn’t photoshopped. But she’ll have a certain amount of followers buying those items and shopping there just because their idol is promoting them. She looks well in those images, no doubt about it, but take away the styling/touch ups, etc. M&S quality just isn’t there and really, it’s not where women in their mid 30’s who have any interest in style or fashion would want to shop.
M&S’s problem is they have too many stores, stores are too large and they don’t have a specific target market. Their shops are confusing with rails and rails of clothes.