Thank you. The more that do it the better. No way would this kind of behaviour be allowed on tv and printed ads, why should we let it go for online content?
Funnily looks as if the government are thinking more and more about this, they’re asking marketing / digital professionals to answer some questions on this, I nearly shared the link w the forum but it’s all to do with display & retargeting rather than social or influencer content. But hopefully it’s only a matter of time before they start considering this, too.
To get an ad to clear on TV is SO difficult, even if you’re not being misleading you need bullet proof evidence for each and every claim made. Yet you can play games on Instagram, it’s obscene. These influencer brand relationships likely have greater reach than a lot of TV slots these days, and are likely a similar budget, so should be put under the same scrutiny. It should be made clear how long the influencer has had the product / what rate they received it for / was additional compensation involved. Very clear and to the point.
What winds me up most tbh is reading how a record number of young women (24-35) have entered IVAs this year and it continues to grow rapidly. This is ultimately the legacy of this shit, selling people falsehoods on what lifestyle you should be leading or what you can have too~ pushes women into debt. And their audience are largely going to be younger women with kids, how do they sleep at night? At least they’ve got marble tiles though!
) I'm safely tucked away up in Newcastle-Upon-Tyne, the most unlike holiday destination of the week, with my best mate lives and who I have not seen in 14 yrs!
