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Prgirl_cesca
VIP Member
Confessing here to owning a WINGING IT jumper and a few t shirts from FMLY Store. I have also been in the FMLY store itself in Bruton and met Molly Gunn herself! I also owned a strong girls club t shirt.
When I joined tattle back in April it opened my eyes to so much. I unfollowed pretty much every instamum and sold all but my winging it jumper (I have it on right now actually
) and I made a fair amount of profit on ebay selling it all.
I have felt quite free ever since! The interiors stuff isn't my style at all. I am much more of a country/vintage style so try my hardest not to be influenced by those on the 'gram such as Feathering the Empty nest who has a stunning home! Thankfully it is pretty obvious as Elle doesn't need to work and her husband works in the City and they live in Surrey that her budget and my budget won't be the same!
When I joined tattle back in April it opened my eyes to so much. I unfollowed pretty much every instamum and sold all but my winging it jumper (I have it on right now actually
) and I made a fair amount of profit on ebay selling it all.I have felt quite free ever since! The interiors stuff isn't my style at all. I am much more of a country/vintage style so try my hardest not to be influenced by those on the 'gram such as Feathering the Empty nest who has a stunning home! Thankfully it is pretty obvious as Elle doesn't need to work and her husband works in the City and they live in Surrey that her budget and my budget won't be the same!
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Hereforthefacts
Chatty Member
Nail on head right there.
New grazia article (boy they’re milking it lol!) which basically says the instabeggers are bitches because “trolling and talking behind one another’s backs is commonplace”.
They also comment that instabegging is an unregulated industry and people “make it up as they go along”.
It’s a shame that those people are unprofessional gossiping mean girl types that would rather claw each other down than be successful lol!
Clemmie Hooper didn’t just turn her own world upside down when, earlier this month, she admitted to trolling fellow ‘mumfluencers’ under a pseudonym on the now infamous Tattle.Life website. For the Insta mums who Clemmie had taken digs at online, many of whom had considered her a friend, there was real hurt. For the rest of us it’s shone a spotlight on the darker side of a world that is all about aspiration, relatability and inclusivity.
The 35-year-old midwife, who goes by the name Mother of Daughters on her hugely popular Instagram account, rose to fame thanks to her honest updates about motherhood. Yet, after Clemmie’s admission about setting up a fake Tattle.Life profile, her followers have been left wondering what to believe.
In case you aren’t up to speed: Clemmie admitted to posting negative comments about other parenting influencers – even her own husband, Simon – after getting sucked into reading nasty threads about her family on the forum. Clemmie said she began commenting under the pseudonym Alice in Wanderlust because she believed ‘maybe I could change their opinions from the inside to defend my family and I’.
Other users started noticing that Alice’s geo-tag often matched the locations where Clemmie was sharing photographs of her family on Instagram, and that, she says, was when she started trying to cover it up. ‘It became all-consuming and it grew bigger than I knew how to handle,’ she4 wrote online. ‘When users started to suspect it was me, I made the mistake of commenting about others. I regret it all and am deeply sorry.’
'We have to reflect this sort of faux happiness to the world, and that becomes part of your brand. But behind the scenes, trolling and talking behind one another’s backs is commonplace.’
Despite her apology, the scandal showed no sign of dying down last week, spilling out beyond the confines of Instagram to generate headlines in national newspapers and even the New York Post. It puts the world of influencers and Instagram under fresh scrutiny, amid questions as to the authenticity of people’s relationships and personas on the site.
Perhaps most problematic among Clemmie’s anonymous comments were her remarks about black mumfluencer Candice Brathwaite, who she had hosted on her podcast but accused on Tattle.Life of being ‘aggressive’ and of using her ‘race as a weapon’. Her comments saw her accused of perpetuating racist stereotypes, prompting calls from fellow influencer Kelichi Okafor and many others that her future as a practising midwife be called into question by the NHS.
Kelechi’s Instagram was temporarily deleted after the app’s algorithms claimed she was ‘bullying and harassing’ Clemmie. She posted her concern about Hooper remaining a midwife when there are high mortality rates among black women during birth. She told Grazia, ‘I stated in my Instagram Stories, as someone who has suffered a miscarriage and was ignored by midwives and doctors about the level of pain I was in, it seemed clear to me that medical staff aren’t leaving their conscious and unconscious bias at home.’
Certainly, the future of Clemmie’s position at the top of the influencer world is certainly now in question. After the story broke, her following immediately began to fall (she now has 662k, 10,000 fewer than the previous week – although some of those deserting her may have been cancelled out by new followers intrigued by all the drama).
It is also believed that the future of her brand partnerships, which include adidas and Superga, could be in jeopardy. Marks & Spencer issued a statement on Twitter in response to a question about Clemmie’s future with the brand, writing: ‘Clemmie Hooper was included within our autumn campaign among a roster of diverse women. The autumn campaign has now come to an end, as we move into the winter season. Clemmie doesn’t feature in our winter campaign.’
A fellow mumfluencer, who asked not to be named, tells Grazia that this incident has offered a rare insight into the darker side of influencer life, which is normally impenetrably idealised. ‘We have to reflect this sort of faux happiness to the world, and that becomes part of your brand. But behind the scenes, trolling and talking behind one another’s backs is commonplace.’
Grazia’s source says that competitiveness over securing lucrative partnerships and sponsorships is responsible for an increase in rivalry thanks, in part, to the steady influx of new mumfluencers and micro-influencers who arrive on the scene on a daily basis. ‘The market has become pretty saturated with influencers, and that doesn’t help because it means everyone is far more competitive. The budgets are smaller now and harder to get because there are so many of us. Before there were a handful of people, now there are hundreds of people wanting to get that job.’
This is, in turn, responsible for the exaggerated account of the ‘perfect life’ that we see on the grid. ‘We have to put out into the world an interpretation of ourselves that is very tailored, what we think brands want and what we think our followers want,’ said the source. ‘The more tailored you are to brands, the more work you’ll get and the more money you’ll make. This drama is actually exposing the cut-throat playing field that this kind of work has become.’
'At one party we were given different wrist bands according to the number of followers we had. I noticed people’s eyes skimming over my wrist before coming to talk with me.'
While it made headlines, the rivalry suggested by Clemmie in her comments on Tattle.Life is actually not unusual within the influencer community, explained the source. ‘It’s certainly not the first time that an influencer has adopted a fake persona to try and have an effect on a fellow influencer. I’ve definitely heard of others who set up troll accounts to leave negative comments, or even to contact brands and question why they would partner with a certain influencer. Clemmie is just the first person to get caught.’
Georgina Fuller, a journalist who found herself part of the influencer world after a piece she wrote about being a mum without a mum went viral, told Grazia that her short-lived experience was far from pleasant. ‘Behind the glamorous, carefully curated posts and the seemingly candid confessions, I found the world of mumfluencers to be a little cold and calculating at times. At one party we were given different wrist bands according to the number of followers we had. I noticed people’s eyes skimming over my wrist before coming to talk with me.’
A scandal such as Clemmie’s can certainly be career suicide for an influencer – maintaining a squeaky-clean reputation is vital when you are committing to work with what are often big international brands for six-figure sums. Grazia’s source adds, ‘If there’s any sign of controversy, you’ll get dropped by brands instantly – no brand wants to go anywhere near you. People are so hyper-sensitive. You also stand a good chance of being dropped by your management because they just won’t be able to book jobs for you. You can quickly become toxic in the eyes of the brand.’
While at the time of going to press Clemmie had yet to speak out further on the incident, her husband Simon – known as Father of Daughters on Instagram – said he was feeling ‘angry & a bit sad’ in a statement posted to his one million followers. He said he knew nothing of his wife’s actions, adding, ‘I can’t condone or fully understand why Clemmie did what she did.’
But perhaps it was only a matter of time before an influencer spiralled under the pressure. After all, living your life online isn’t a normal world to inhabit. ‘There are so many positives about this life: you are able to connect with people who might find it hard to reach out otherwise, and you can make a difference to people. And anyone who says the money isn’t good is lying,’ said Grazia’s source. ‘But it’s a weird world to inhabit. There are no real rules, no guidelines – we’re making it up as we go along.
They also comment that instabegging is an unregulated industry and people “make it up as they go along”.
It’s a shame that those people are unprofessional gossiping mean girl types that would rather claw each other down than be successful lol!
Clemmie Hooper didn’t just turn her own world upside down when, earlier this month, she admitted to trolling fellow ‘mumfluencers’ under a pseudonym on the now infamous Tattle.Life website. For the Insta mums who Clemmie had taken digs at online, many of whom had considered her a friend, there was real hurt. For the rest of us it’s shone a spotlight on the darker side of a world that is all about aspiration, relatability and inclusivity.
The 35-year-old midwife, who goes by the name Mother of Daughters on her hugely popular Instagram account, rose to fame thanks to her honest updates about motherhood. Yet, after Clemmie’s admission about setting up a fake Tattle.Life profile, her followers have been left wondering what to believe.
In case you aren’t up to speed: Clemmie admitted to posting negative comments about other parenting influencers – even her own husband, Simon – after getting sucked into reading nasty threads about her family on the forum. Clemmie said she began commenting under the pseudonym Alice in Wanderlust because she believed ‘maybe I could change their opinions from the inside to defend my family and I’.
Other users started noticing that Alice’s geo-tag often matched the locations where Clemmie was sharing photographs of her family on Instagram, and that, she says, was when she started trying to cover it up. ‘It became all-consuming and it grew bigger than I knew how to handle,’ she4 wrote online. ‘When users started to suspect it was me, I made the mistake of commenting about others. I regret it all and am deeply sorry.’
'We have to reflect this sort of faux happiness to the world, and that becomes part of your brand. But behind the scenes, trolling and talking behind one another’s backs is commonplace.’
Despite her apology, the scandal showed no sign of dying down last week, spilling out beyond the confines of Instagram to generate headlines in national newspapers and even the New York Post. It puts the world of influencers and Instagram under fresh scrutiny, amid questions as to the authenticity of people’s relationships and personas on the site.
Perhaps most problematic among Clemmie’s anonymous comments were her remarks about black mumfluencer Candice Brathwaite, who she had hosted on her podcast but accused on Tattle.Life of being ‘aggressive’ and of using her ‘race as a weapon’. Her comments saw her accused of perpetuating racist stereotypes, prompting calls from fellow influencer Kelichi Okafor and many others that her future as a practising midwife be called into question by the NHS.
Kelechi’s Instagram was temporarily deleted after the app’s algorithms claimed she was ‘bullying and harassing’ Clemmie. She posted her concern about Hooper remaining a midwife when there are high mortality rates among black women during birth. She told Grazia, ‘I stated in my Instagram Stories, as someone who has suffered a miscarriage and was ignored by midwives and doctors about the level of pain I was in, it seemed clear to me that medical staff aren’t leaving their conscious and unconscious bias at home.’
Certainly, the future of Clemmie’s position at the top of the influencer world is certainly now in question. After the story broke, her following immediately began to fall (she now has 662k, 10,000 fewer than the previous week – although some of those deserting her may have been cancelled out by new followers intrigued by all the drama).
It is also believed that the future of her brand partnerships, which include adidas and Superga, could be in jeopardy. Marks & Spencer issued a statement on Twitter in response to a question about Clemmie’s future with the brand, writing: ‘Clemmie Hooper was included within our autumn campaign among a roster of diverse women. The autumn campaign has now come to an end, as we move into the winter season. Clemmie doesn’t feature in our winter campaign.’
A fellow mumfluencer, who asked not to be named, tells Grazia that this incident has offered a rare insight into the darker side of influencer life, which is normally impenetrably idealised. ‘We have to reflect this sort of faux happiness to the world, and that becomes part of your brand. But behind the scenes, trolling and talking behind one another’s backs is commonplace.’
Grazia’s source says that competitiveness over securing lucrative partnerships and sponsorships is responsible for an increase in rivalry thanks, in part, to the steady influx of new mumfluencers and micro-influencers who arrive on the scene on a daily basis. ‘The market has become pretty saturated with influencers, and that doesn’t help because it means everyone is far more competitive. The budgets are smaller now and harder to get because there are so many of us. Before there were a handful of people, now there are hundreds of people wanting to get that job.’
This is, in turn, responsible for the exaggerated account of the ‘perfect life’ that we see on the grid. ‘We have to put out into the world an interpretation of ourselves that is very tailored, what we think brands want and what we think our followers want,’ said the source. ‘The more tailored you are to brands, the more work you’ll get and the more money you’ll make. This drama is actually exposing the cut-throat playing field that this kind of work has become.’
'At one party we were given different wrist bands according to the number of followers we had. I noticed people’s eyes skimming over my wrist before coming to talk with me.'
While it made headlines, the rivalry suggested by Clemmie in her comments on Tattle.Life is actually not unusual within the influencer community, explained the source. ‘It’s certainly not the first time that an influencer has adopted a fake persona to try and have an effect on a fellow influencer. I’ve definitely heard of others who set up troll accounts to leave negative comments, or even to contact brands and question why they would partner with a certain influencer. Clemmie is just the first person to get caught.’
Georgina Fuller, a journalist who found herself part of the influencer world after a piece she wrote about being a mum without a mum went viral, told Grazia that her short-lived experience was far from pleasant. ‘Behind the glamorous, carefully curated posts and the seemingly candid confessions, I found the world of mumfluencers to be a little cold and calculating at times. At one party we were given different wrist bands according to the number of followers we had. I noticed people’s eyes skimming over my wrist before coming to talk with me.’
A scandal such as Clemmie’s can certainly be career suicide for an influencer – maintaining a squeaky-clean reputation is vital when you are committing to work with what are often big international brands for six-figure sums. Grazia’s source adds, ‘If there’s any sign of controversy, you’ll get dropped by brands instantly – no brand wants to go anywhere near you. People are so hyper-sensitive. You also stand a good chance of being dropped by your management because they just won’t be able to book jobs for you. You can quickly become toxic in the eyes of the brand.’
While at the time of going to press Clemmie had yet to speak out further on the incident, her husband Simon – known as Father of Daughters on Instagram – said he was feeling ‘angry & a bit sad’ in a statement posted to his one million followers. He said he knew nothing of his wife’s actions, adding, ‘I can’t condone or fully understand why Clemmie did what she did.’
But perhaps it was only a matter of time before an influencer spiralled under the pressure. After all, living your life online isn’t a normal world to inhabit. ‘There are so many positives about this life: you are able to connect with people who might find it hard to reach out otherwise, and you can make a difference to people. And anyone who says the money isn’t good is lying,’ said Grazia’s source. ‘But it’s a weird world to inhabit. There are no real rules, no guidelines – we’re making it up as we go along.
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I unfollowed Gemma after the CB fangirling, and I’ve realised how much less irritating my stories are. There was way too much of Gemma’s face screeching in my phone.
And there was A LOT of schilling slipped in between the debriefs about her children and overly complex explanations about her products. She could post a quarter of the stories she posts now and it would still be plenty.
And there was A LOT of schilling slipped in between the debriefs about her children and overly complex explanations about her products. She could post a quarter of the stories she posts now and it would still be plenty.
I don’t think Clemmie should return. I think she’ll get comments from Simon’s instagroupies for a loooong time. He hasn’t defended her , maybe for fear of tainting himself, so she’s fair game in their world.
I think she should write a book! An expose. Call it “Tattle” and blow the lid on the whole damn business.
You only need to sell a few thousand books to be a best seller. She would sell a lot more that that.
Clemmie, write the book and go back to your job.
I think she should write a book! An expose. Call it “Tattle” and blow the lid on the whole damn business.
You only need to sell a few thousand books to be a best seller. She would sell a lot more that that.
Clemmie, write the book and go back to your job.
GreyWolf
VIP Member
I was just looking at FODS feed and saw a photo 12 weeks ago, MOD was heavily involved in comments. FOD was moaning about twin in his bed, and someone said ‘oh for god’s sake etc’ the comments went mental but in there was this
So it looks like she was reported to NMC and another board back then. I’d imagine at some point the blurred lines between her professional role and online presence will be one a problem.
So it looks like she was reported to NMC and another board back then. I’d imagine at some point the blurred lines between her professional role and online presence will be one a problem.
Susiew73
Active member
This is something I’ve thought a lot about, I don’t see how everything can be okay, but I do know how sneaky he is when it comes to how he’s perceived above her but trodden down.
I remember when he went out drinking for the night or something and made a jibe about clemmie better let him stay in bed all day because she’s been out a lot so owes him, then the next day he makes a post saying he’s had to be up and ready for something in a tone that shone very poorly on clemmie, and it turns out it they were going to the lion king premier which was obviously planned in advance.
I could never understand why he did that song and dance knowing he was up and out smart and ready the next day for a big event.
ExhaustedDad
Well-known member
Sorry to digress ...I bet they had Frozen 2 premier tickets too... kids missed out on that
They are creating the anxiety/perfect life/perfect mum hype and then cashing in on it big time.
CyanideKiss
Chatty Member
Well, there's no denying it, Gimmie was right. They are the chav version of the Hoopers.
JessicaFletcher
Chatty Member
I'm really surprised she hasn't deactivated yet. She deactivated for a while before over less. Makes me think theres going to be a comeback soon
notthefullshilling
Chatty Member
I think he meant hands rammed in pockets, rather than down trousers. badly phrased as per from him, but i get it, it conjures an image of emotionally closed/walled off male body language.
Largerlout
Well-known member
to mind! captainhelix
Active member
Anyone else noticed DLAM has kept her kids out of her most recent posts recently/hidden their faces?
She’s the one that annoys me the most, so entitled.
She’s the one that annoys me the most, so entitled.
GreyWolf
VIP Member
Clearly the barber was like us, wondering if there was actually anything between his ears or if it was just a hollow space, an echo chamber perhaps...fingers in the ears whilst his hair is being washed... i can only imagine that Slymon's barber felt his ears needed a clean and decided to help him out!
MOD & FOD #16 since Slymon quit exploiting his daughters on the gram, MOD and FOD are just MoFos posting spam..."
thanks barber, taking one for the team. Clearly not much there, just a slightly aroused FOD.
Notaninstahun
Active member
Watched it again and I just don’t think Clemmie’s hair is long enough to be pulled back in a scrunchie.
(I’m too invested in this!)
I’m still half expecting them to split.
(I’m too invested in this!)
I’m still half expecting them to split.
SaladDressing
Chatty Member
He thinks he's a bit of a spunk but he's as sharp as a flamin' beach ball and needs to rack off!!