Does anyone follow those girls off love Ireland. One of them is staying in the shelbourne, googled the room she got 600 for one night !
I don't follow any of them as I had never heard of it until I saw stories about it from Mirz & Kneevo. What's her name on insta?
I used to work for the Shelbo's main competitor so I may be able to give some insight to the process of how these people get "free stays". Although it has been 3 years since I left & each hotel has different policies when it comes to "Comp" or "Disc" nights. The amount of requests we would get from "influencers" from both sides of the Atlantic would astound you as we were extremely popular with US guests. The Shelbo is part of the Autograph Collection/Marriott so I imagine they have some corporate policy that is being followed for PR stays these days. So there are a couple of possibilities for how stays would work. More often then not they would email in & send a fluffy email with the amount of followers & exposure they have. It would be determined based on the type of following they have on whether it was worth the hotel giving them some sort of a free stay or whether they would be offered a package at a discounted rate which might include a meal in a restaurant, spa treatment or an excursion showing off the city. Then sometimes you would have influencers that would book a standard room & then send the info before their arrival of who they were, what there following is & then upgrades to nicer/fancier rooms or suites would be determined. Hospitality in Ireland has changed in the 3 years since I moved on with my career but even then the old influencer trope of "gimme gimme freebies" was getting tired & jaded.
I find it hard to believe that someone with not a large platform would be given such a high priced room, unless the hotel has some serious occupancy issues & is finding it hard to sell out.