Michelle Keegan & Mark Wright

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Handerton said:
He gets such bad business advice. Dozens of respected athletes and bigger stars have partnered with investors to try and make fitness businesses, but really none of them have succeeded. It’s too crowded a market and to gain an audience having followers isn’t enough, you need to spend many millions on promoting it. There are many popular fitness apps owned by big brands that are totally free, “I used to be on TOWIE” isnt a unique enough selling point to drive paying traffic
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Truth. And the thing is, why not actually use your z lister towie fame to get real qualifications to legitimately set up a regular business. Be a personal trainer to ‘normal folk’, or open a gym. Maybe his little bit of fame in his little Essex pocket of the world would see him do alright but let’s face it he ain’t gonna be making millions, he’s clearly trying to jump on the joe wicks bandwagon- and I’m still waiting to see his professional credentials, what about liability insurance etc?
 
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Handerton

Must kill the likes of these two that the glory days of OK and Hello were before their time. Magazines selling 400k copies who had money to burn, which now only shift 70k copies and have to fill the pages with people doing articles for next to nothing except the exposure.
 
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