If Dave is responding to the comments, then the rebrand is really hinting that the family is going to work together and try and turn Mike’s brand into a family brand/business.
I’m a small business owner, and while the concept is not terrible, it likely would’ve been best to work on cleaning up Mike’s content, and expanding that, or have Mike work on two channels, his old vlog like videos, and a new channel for travel, that he could always transition into if it ever got more popular.
He could even use his current youtube channel to constantly promote his new, family business one (check out the excursions we experienced on our new channel, come some behind the scene clips of this video on the other channel, etc.) and it would’ve felt a lot more natural then.
This way of doing things is a constant feel of, “I don’t know what I’m doing, I’m just throwing everything against a wall to see what sticks,” and his disingenuous behavior where he keeps things secret, or straight up lies, banning old fans and anyone who had a question that they don’t want to answer.
They might think they’re just cleaning up their subscriber count, expecting to lose people as things change, but then more than make up for it with new subscribers down the line, but when my company pivots, we take years of data, and doing the old thing with the new thing, before abandoning the old thing altogether.
It all looks sloppy. I don’t know what kind of revenue they want to make doing this, but it won’t be a lot. Maybe “fine” for one person’s salary, but not multiple people.
I would pay to see him do this in person omg what a sight it would be!!
