My guess is definitely management. I bet beyond took a lot of time to plan (and probably makes a lot) and I wonder if they wanted to hold her to some contracts where they would get a % and she wanted to drop them and they know financially they would be out of pocket to go before beyond dropped. I remember old tweets about people who want to work with her even though she doesn’t want to work with them.
normally I really like Meggan and Niall but her recent video did annoy me a little. I was a bit annoyed that she got send a brand new lay-z spa for free - one of the expensive ones at that and then still mentioned being worried about the electricity bills. Come on Meggan, you didn’t pay for the hottub, you get lots of stuff for free, you have a pretty big house, you’re hardly scraping together to pay the bills? It came across as a bit ungrateful to me. Especially when hot tubs are hard to get hold of at the moment, it’s a good few weeks wait online once you order, but then the company just inbox her and send one straight across as priority. I get it’s good advertisement for them, but it’s still very annoying