“Feelgood brand”
That’s the first and only time Matt has made me laugh
I read his first book years ago, thought it was alright but not as good as it was hyped up to be - I’ve suffered from mental illnesses for years but it didn’t really resonate with me. His Twitter can be kind of nice in the same way as platitudes can be. But I would never describe him as having a “feelgood brand”, he’s constantly serious and trying to be deep. It gives the impression that he’s uptight and can never have a laugh, which is depressing