Josie is much more shrewd than Lydia, she works very hard to mention on her vlog all the PR stuff sent to her, even if it's from random small brands, and of very low value, that way she keeps her relationships going with brands, and that is precisely what she did every day on her vlogmas, also managing to get giveaways from brands so she could promote them as well as giving away a prize to a viewer. She seems to get a huge amount of PR, especially at Christmas, loads of hampers, flowers, gifts and invites for wreath making, cinema nights, dinner set ups etc. We assume Lydia does not get this volume because of what she shows us in her vlogs, and her unprofessionalism - waiting until after Christmas to show us her PR gifts (because she likes lots of prezzies under the tree) Well that's you not doing your job properly isn't it? Your job is to show those products to your subscribers before Christmas, to encourage them to be purchased. I mean it's not rocket science is it, how hard can it be to get right??