Not true ... I work in fashion and Digital Media .... it is not going to happen with vloggers ...we have cancelled all collabs with bloggers for 2021... our brand is not going to be reliant on ppl that can't deliver .... we have noticed that Vloggers and bloggers make up 30% of our market and they actually hinder our growth! They don't deliver the persona we want ....
The fact if you look at stats is that Vloggers are dying .... they dont have the percentage pull they had in 2019. They have a pull but to a very small market.
The blogger /vlogger market is dying .... it's evident on every forum you can find.
All vloggers have 1 problem... the answer is this ... they get given far too much and they don't appreciate the brand .... the brand needs to succeed on a certain buy in from consumers .. and you don't get it ... Am I right or not?
So you continue to give and give and give and you get about 20% back from vlogger discount codes? Am i right? It is text book ... Blogger life and Vlogger life is dead or is dying .... Chiara Ferragni was the first .. but she doesnt vlog or blog anymore ,,,, she knows the industry ...it is dying!
I have so much info in this .... IF YOU WANT IT I HAVE IT !!! It is not a career or an option for Bloggers/Vloggers anymore ...Get a marketing professional and work at building your brand!!!
I am not using influencers fo my new brand ...I want to launch in 2021 but if i have to use a blogger I will happily suspend it !!! That is being a "Boss"
With love xxxx
I agree with Stefano, IG and YT is now swamped. I don’t buy one thing recommend by a online influencer this year.
most of my friends and family don’t follow online influencers.
most products are b2b to influencers aren’t relevant.
seems like influncers are mainly used for beauty and fashion and maybe homeware. They’re prob just replacing lifestyle magazine advertising spend.
Thank you so muc
@Delizia ...I am sure
@Oops... is happy for this ... love love love xxxxxx