How do successful influencers decide what to charge for their work? Try these proven Instagram influencer pricing formulas to get started.
blog.hootsuite.com
This is quite an interesting article about influencer rates/pricing strategy.
I doubt very much Lydia has ever earned more than £5000 per instagram post.
She doesn't do very many of these now at all.
13 July paid parternship with By Terry, make up post/video
02 July Espa ad
12 June paid parternship with Dior skincare
So where is her money coming from?
Affiliate links, swipe ups, adsense
Putting aside all the free stuff she is being given, apart from St. Tropez and By Terry, and the 2 above, as i mentioned on an earlier post, can we think of anyone she's been in a paid partnership with in the last few months? I would love to know how much money she earned during the lockdown period. I doubt Ali is earning much money, he doesn't seem to have much going on at all, a couple of sponsored posts on insta over the last few months for aftershave and shoes and that's it.
She used to have Carrie and Cal working for her, and that made sense, a PA/Assistant and someone to take all her photos/editing/vlogs etc etc.
Cal left, then came George (Dave) - he wasn't there very long at all, barely saw him on anything and now he's gone. So she's obviously decided she doesn't do enough campaign work/photos etc she doesn't need help on that side of things, she can just get Ali to do that - ie. the Globy launch photo shoot etc. So all I can think of is that Carrie and the PA are literally begging for her all day, because she's not doing any actual jobs is she? Other influencers are going for meetings, some are going on trips, others are doing Zoom things etc, so how can someone who never leaves their home need two PA/assistants?
The job of PA is usually organising diaries/travel arrangements, co-ordinating meetings, some personal stuff etc etc, rearranging cupboards and begging for free kitchen equipment, and batch cooking is not really in the job description, so i'm baffled as to what these two do for madam all day?
She's mentioned the PA is called Dee, there is someone both her and Carrie follow on insta called deedee1inamillion, i think it's her.