Have there been any unboxings from Black or POC influencers? Because these products are inclusive and can be used to apply body oil or moisturizer!
I have never seen a Lidl threads move so fast as these one and can barely keep up! I have read every one of the posts, and this is what I’m thinking-
1. Lidl is lazy, and Elementary Brands probably reached out to Cawee with this brainstorm to make a brand since Lidl is such a popular YTer. As the Tattle sleuths quickly discovered, Elementary Brands is shady as
tit and used pictures from other brands to trumpet their influencer-branded offerings. So dumb move on Lidl and Cawee’s part to climb into bed with Elementary, as they’re lazy too and clearly terrible at what they are supposed to be doing. Plus they never promoted her. What kind of company doesn’t promote their own clients?
2. Lidl is known for her tanning, and her skin care obsession that never really hits the mark, so for her to have a tanning product is not strange, and as a WOC I’m not the least bit offended. (And bad luck for her on the BLM timing). Now, this idea that everything has to be “inclusive” is just dumb and unrealistic, however...
3. Everyone has skin. Sure, we WOCs don’t usually fake tan unless we’re less melanated but no one wants ashy skin, so we do exfoliate. She never once focused on explaining how the exfoliation part worked, what made her exfoliating back belt and glove better than anything else she’s tried, how her product is gentle but effective on all skins, showed why buffing lotion into your skin works better than just using your hands (she could have used her own legs as a right and left comparison at the end of a day...maybe the mitts and belt don’t absorb the lotion much and buff in the lotion better for a longer lasting “glo”...who knows because she couldn’t be arsed to show us) or even enclosed a laundry bag for washing, so that the rest of your laundry doesn’t get pulls from the rough bits.
4. She should have had a facial mist with SPF included in the bag. Because no one wants to mess up their makeup to reapply, and it’s recommended that everyone use SPF, especially after exfoliating. Even melanin-rich skins.
5. That heavy carrying case? No. The idea of putting wet shower fabric products in there to mildew and stink makes me vom. I bet that’s the part she liked the best though. Because she could stamp “Lydia” on the zippers. Anyone who travels knows you put liquids and creams and wet bits in a large plastic zip lock bags so that you can lie them flat.
6. Lidl’s problem is that she doesn’t think things through. She could have salvaged this even after BLM by doing the work and before and after videos and head to head comparisons with cheap Poundland exfoliating or tanning tat and actually having the factories make her pieces to a better spec but she didn’t. She took laziest route possible. Plus if she’d had it made in London, what with most people wanting to avoid made in China these days, she could justify the price.
7. Like her wedding, Lydiot squandered a golden content opportunity. She could have made so many videos about her developing her product, meetings, etc without 100% giving it away but building a little hype. Instead we got the same damn unboxings and tidying up and beige food and faffing rooms and more temporary redecorating and Josie envy.
I hadn’t posted in a long time and didn’t mean for this to turn into a rant but thank you for hearing me out!