Ok I just watched that too. Brands are slashing budgets and telling her they can only pay a quarter of what they had originally planned on paying and they will resume paying her normal rates after everything "goes back to normal".
Heh.....yea right. This is not going to go well for all these influencers. This is a wide open door for all these brands to reboot and slash costs. It's never going to go "back to normal" for them. Or if it does, it won't be very soon and it will be a much smaller list of influencers who get the work that pays a livable wage.
Fashion Mumblr works hard...for an influencer...but she also has a fabulous wardrobe, two London properties and plenty of exotic holidays.
Lots of people aren't getting paid at all, never mind a quarter. Why shouldn't influencers suffer too. Let's face it, it's not like real work and they have all been enjoying the fruits of the influencer boom, with no gratitude whatsoever, for some time. Those that have positioned themselves at the luxury end of the market will feel the pinch first. This whole virus episode will see a huge shake out and only those willing to adapt or with private wealth will survive.
Better stop badmouthing your small dark house because you might be back there Lidl! Luxury shoe collections won't pay the bills!
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