Lydia Millen #152 Glóby sells for tenner in a discount store - her 'sold out' claim a lie to flog more.

[Peppypoopar]

I agree. It's fraud and should be treated as criminal conduct particularly since these "Influenzas" use their stats of likes/comments/views to garner larger contracts in amounts that dwarf what most people make. Just look at what these asshats are bringing in yearly, it is appalling!

What's the difference between this behavior of buying faux engagement for profit and criminal white collar fraud??? Talk about a massive gaping loophole in the current laws. It is misrepresentation in every sense. It shows a complete lack of integrity and quite honestly IMO it is blatant theft. IMO, any monies they make misrepresenting organic engagement should be seen the same as robbery/theft and should be prosecuted the same as tax evasion, insider trading, Ponzi schemes, etc.

Totally agree @happyforest its FRAUD! plain and simple, therefore should be made illegal.

 

[Gemmalou22]

Can I ask a question…is she getting the age of her dogs right?!

 

[Oops...]

By swelling of my lips and gums
Something whiffy this way comes
By my practised big boy pout
I pose my nose to sniff things out
Though I’m in a fishy bubble
Please observe my nose for trouble
Dread? Ahead? - I’m really stewing
This smells off - there’s something brewing...

 

[K18]

Can I ask a question…is she getting the age of her dogs right?!

I think so, both were born at some point in November from what I understood

 

[Namima]

When you look further into the TikTok party that Lydia is inviting people to, it sadly may not be entirely real. Or reel.

But it is part of a larger story.
View attachment 1672237

Thursday night, when Lydia posted her most recent TikTok (surprise...it was another Amazon dress!), it was fascinating to see all the comments start flooding in, within the first 2 hours alone. Not only was it heavy with the usual “I want to be like you one day, Lydia!” but it was nearly equally matched by many Amazon-specific comments, like, “Are you saying that’s an Amazon dress!?!”


It smelled fishy.


View attachment 1673341



Especially when you look at this dress. What is it? Long-sleeved charcoal-colored “cashmere.” Same story, different day: an unknown brand (YTR6RTW) on Amazon that has no reviews and it is unclear of what it is really made.

When looking at the dress and listing itself, it would be hard to find a more basic dress than this. There is nothing standout about it; it has no exciting form, cut or shape to it. No embellishments. Not even a great styling of the dress on a model. Just plopped on a white background. 100% unremarkable—something few would click on.

🩺 🩺 🩺 This dress barely registers a pulse.

View attachment 1672241


So how does this unbranded, basic dress, some 72 hours later now have nearly 600K views, with people 'clamoring over it?' Especially when Lydia used few & basic hashtags on the posting, while forgetting its most potent one: #Amazon.

It doesn’t make sense.

So if not the dress, is it the wearer of this dress?

When you dig deeper and look into these younger viewers and what matters to them, who is it that they look up to these days? According to a fresh-off-the-presses Piper Sandler report, it would be Taylor Swift, Zendaya and Hailey Bieber. They also love brands like Nike and H&M most.


View attachment 1672243


When you look at it visually (as shown below), it becomes more apparent. The #EnglishCountryGrandmother meets #LydiainParis looks, with scarves tucked into belts, often with a headband, do not seem to jive/make Lydia a long-lost style twin.

View attachment 1672245


There are sadly more signs of oddity than these.

EVIDENCE: In Lydia’s TikTok metrics from this past week.

Look at Lydia’s second most recent TikTok (the one in a red box) which was posted on Tuesday. This was the Louis Vuitton unboxing that has been discussed a lot. This TikTok has now yielded a whopping 3.2M+ views and 461K likes in 5 days. And her third most recent one (in the orange box)—yet another basic Amazon cashmere dress—has nearly 1M views in 6 days.

View attachment 1673269

From Thursday, October 13 – Thursday, October 20, Lydia posted 6 TikToks:

View attachment 1673265



When you look solely at engagement—not views—you can see that Lydia averages 30K likes & 250 comments per day on TikTok:

View attachment 1672250

But somehow this past Monday (one of the slowest days on TikTok) she suddenly gets 120,000 more likes than usual. Mostly for a basic, unknown Amazon dress.

And then on Tuesday, the day she posts her LV TikTok, things really get skyrocketing —she gets 3 TIMES even Monday’s 120,000 jump—for 360,000 more likes than usual.

So a 1,300% increase in likes in one day.

Even greater, she gets 5,000+ MORE comments than her usual daily 250 comments. Creating a 2,700% increase.

Yes, you read that correctly: a 2,700% increase in comments. On a Tuesday. And this was also able to happen when she: (1) didn't speak the name of the LV bag in the Tiktok; (2) didn't place the name in the title or description box; (3) nor in a #hashtag; and (4) admits in the TikTok that she doesn't even care what the bag’s name is. What?


And then somehow, magically, after all this escalating, growing 48-hour excitement, on Thursday night, things come crashing right back down to Lydia's normal TikTok levels: 28K likes and 215 comments.


There is nothing organic or natural about 1,300% and 2,700% spikes...that go down as quickly as they go up.


Now go back and look at the first 3 TikToks that were posted earlier in the week—before the spike—and you can see they perform substantially worse, (even when those Amazon dresses can be found there too)! All 3 colored-boxed TikTok posts that fell under the spike period are ** doubling, tripling and more ** the performance of the week's earlier TikToks—when they have had less listing time. Why?



Therefore, these appear to likely be purchased views, likes & customized comments.



It is not hard, nor would it be expensive to do this, as there are countless social media “fake like” vendors everywhere, even on Etsy. Here is one where you could buy Wednesday's 5,000 comments for just $78 (but it's always even better when you buy in bulk!):

View attachment 1672255


Some sites allow you to buy the exact-worded comments you want to appear in advance so that the purchaser can set the perfect stage ...to then play off those pre-made, customized comments for the scripted engagement dance they wish to play out.

View attachment 1672256



So If Team Lydia had wanted to promote Amazon, for instance, it would be easy to buy many pre-baked Amazon comments/questions of their own making in advance that could then start trickling in on the exact TikToks they wanted, at the exact moment they wanted.

And what would be a cheaper, easier or better way to get people thinking that Lydia is adored by 14-24-year olds —one of the most coveted audiences by brands—than by purchasing a bunch of “I want to be you when I grow up!” comments—which just by the very nature of those words, allows people to subconsciously believe these are young and impressionable viewers... who have their pocketbooks open, ready to buy whatever Lydia is suggesting, so they can be just like her!


Another oddity? Lydia has made no secret of her inspiration/love of The Princess of Wales. Ironically, there are hundreds of comments like 'Wow, you look like Kate Middleton! " throughout, of which Lydia responds to more often than most.

View attachment 1672259


Also, recall how often Lydia has been pushing "go to my TikTok!" over the past few months, both on Instagram and YouTube, calling out all the milestone numbers and even creating "controversy" over it. She wants this to be noticed very much.

This would help explain some of these basic Amazon dresses' odd soaring numbers, but it could also explain some of the happily-touted TikTok success of late too.... when conversely, views & engagement on the other platforms have all been declining (more on that below).



WOULD IT BE **POSSIBLE**?:

Team Lydia filmed and broadcast their luxury bag shopping trip in London late last week to: (1) create content for Monday’s vlog (2) have a fun girls' day/night out ; (3) to brighten up Lydia’s bad week with a nice, feel-good purchase ; and (4) likely send a quiet message to the world that Lydia wasn’t sad/unaffected by things; but, (5) could it also have been to procure a bright, new shiny object for a big unboxing? This shiny object shouldn't be another out-of-touch Hermes bag—but something more universal and approachable, and what better than the #3 most sought-after brand by young women: Louis Vuitton (see that Piper Sandler report again above).

This shiny new Louis Vuitton object would not only naturally play off Lydia’s known love of LV trunks and her growing collection (which she makes sure to mention, don’t forget), but it is a luxury purchase unboxing which often naturally performs well on Tiktok.


So then, would a new Louis Vuitton bag unboxing not create a quite perfect and very believable "Trojan Horse TikTok," of which one could stuff a big TikTok views/likes/comments buy underneath— which would hopefully go undetected?


What is also peculiar is that yesterday—just 4 days later—Lydia posted this same LV reel on her YouTube Shorts. It has performed nowhere like it has on TikTok...achieving only 136 comments, 2.6K likes and 30K total views so far. While it is a few days behind, it has 0.937% the views—not even a full 1%—of what has been found with the TikTok success. And the likes are very out of whack too: they are 459,000 less than TikTok. Plus this YouTube reel was optimally uploaded on the weekend—unlike the weekday TikTok posting.

The deltas in these performance metrics should not be this extreme.


View attachment 1673334


Why might one ***potentially*** do this?


View attachment 1672408

The 3M-viewed Louis Vuitton TikTok was posted on Tuesday, October 18. Besides being a way to strategically support the YouTube vlog about this bag from the night before, there was also a lot happening in the background.

It had been nothing but a bad string of days for Team Lydia; not much had been going right.

Looking at it visually, across a calendar, it included: (1) a Holland Cooper "family announcement" backfiring and the embarrassment that inevitably accompanies that; (2) Victoria’s trip which she was noticeably excluded from; (3) Tattlers’ finding Globy in discount shops, which only served to revive the controversy; (4) Thursday’s UGG rant + Amazon questioning; (5) chickens that weren’t hers; (6) the Purdey mess...and more.

View attachment 1672267

It was all a doozy....something one might like to cover up—and quickly so.

And that may well be what happened.

For what might be a better way than to redirect attention over to TikTok, the new home you have been cultivating? It is also the one place where Holland Coper hadn't been announced; it is also the one place where people probably don't even know what Globy is; and it is also where OG YouTube & Instagram followers (who know a lot of these stories) won’t likely go or comment. But most of all, it is where all the hot social media action is. (Plus those TikTok buys are pretty cheap!)

Look at the calendar again when the TikTok spike dates are laid atop, shown in 🟣 purple 🟣 and the timing fits nearly perfectly—able to help deflect/distract, including the growing Purdey mess that was now starting to unfold.

View attachment 1672540


View attachment 1672409

The Lydia Millen brand has fallen since pre-pandemic times. Hello! used to write stories (albeit paid by the brand, but still...it was media coverage) about her. Strong brands like Farfetch, Laura Mercier, L'Oreal, By Terry and Estee Lauder/Aerin (and don't forget Lydia got to hold court with Aerin & interview her) all used to proudly feature her—unlike today, where they mainly give her a coupon code to let her unbox and sell their items with affiliate links from her sage green attic dressing room. Lydia isn't attending the events/PR trips/parties that she used to and it is rare that her face is proudly shown aside a brand, other than Karen Millen.

View attachment 1672283


Her engagement slippage is starting to show on Instagram and YouTube, especially when clickbait titles are not used:

View attachment 1672272

And when you look at Lydia's life and partnerships of late (as shown below): (1) she is now found in London hotel powder rooms bemoaning lost perfume (which she then rather sillily days later, flaunts an obscene perfume arsenal, touting that it requires an assistant’s help to organize it all); (2) her Karen Millen collection is not faring well; even the most highly-featured "By Lydia" pieces are still fully available...a month later; (3) her idol, The Princess of Wales, wore an Elizabeth Hurley x Karen Millen Forever Dress—not something from Lydia's collection; and (4) partnerships with companies like Cosmetips haven’t sold out either, 1 month+ later. Her brand power is fading.

View attachment 1672277


When you contrast this to her frenemy, Victoria, it's a big difference. Victoria, on the other hand (as shown below): (1) is enjoying another “best-selling” jewelry launch; (2) ...which she and Lydia's old friends, including Josie, were whisked off to France for; (3) she has her upcoming, highly-promoted Holland Cooper line coming out; and (4) she literally has Jade’s embrace, something Lydia very publicly failed to secure.

View attachment 1672282



View attachment 1672411

This Lydia & Lauren/The LA Way's fast-growing friendship is confusing, but it seems a business relationship could also be blossoming, as was referenced in The LA Way's stories at Farmhouse the other night. Is it because Lydia’s Karen Millen deal is soon coming to an end...and Lydia is going to come under the fold there? Or is this just another client engagement, as not a lot of other influencers are wearing Aavelle—but "Queen Lydia" (as The LA Way adoringly calls her), will?

Whatever the case, Tuesday's Louis Vuitton TikTok was just as much an ad for Aavelle clothing & Aavelle hair bows than anything else—Aavelle likely could have not achieved 3.2M views, 461K likes & 6K+ comments on its own either.

And once again, when you look back at the calendar, this TikTok spike equally benefitted The LA Way/Aavelle too, whose launch was originally slated for this very day, before Aavelle suddenly moved its launch up to the night before, perhaps to also be fully ready to capitalize upon TikTok.

View attachment 1672288


View attachment 1672412
Finally, the holidays are now quickly upon us —a well-known make-or-break period for companies around the world. Influencers too. And Team Lydia needs to sell Lydia to prospective brands. So while Lydia's “Look at my TikTok Party” story the other day was shown to hopefully get viewers to become cross-platform users, the primarily purpose was likely to serve as a siren call for brands and PR managers to take note of her TikTok ascent (notice that she made sure to include her latest milestone numbers in the post), so Team Lydia can finalize/line up holiday partnerships & deals, especially on this critcal, growing platform.
View attachment 1672934


But it’s not just revenue that Team Lydia likely wishes to bring its way—they also need to fill up an entire month’s worth of content for Vlogmas videos—which includes a big risk of exposure if there are any shown drying-up work opportunities.

View attachment 1672291

Another example of a likely Lydia "soft holiday marketing sell" this past week would be the SpaceNK party stories she shared the other night. Filled with messages of "it is never too early for the holidays!" , with classic holiday music playing underneath, it was a quiet reminder that Lydia is out on the town, ready for business and ready to be *YOUR BRAND'S* next Holiday influencer too!

(* Also, why would Lydia wear Vampire's Wife—instead of her many cashmere Amazon dresses, or something from her Karen Millen line to this soiree?)

View attachment 1672295.



All in all, things feel very "off"—not coming from a position of honesty, confidence and strength.
It is becoming increasingly apparent that things are not going well.

Brilliant post. You have hit on so many points, so thought-provoking, receipts / analytics attached. Her desperation is palpable. Can we mass report her Tik Tok account for fraud ?

Doofus.
At least the newspaper is right side up ...

 

[ilikenailpolish]

When you look further into the TikTok party that Lydia is inviting people to, it sadly may not be entirely real. Or reel.

But it is part of a larger story.
View attachment 1672237

Thursday night, when Lydia posted her most recent TikTok (surprise...it was another Amazon dress!), it was fascinating to see all the comments start flooding in, within the first 2 hours alone. Not only was it heavy with the usual “I want to be like you one day, Lydia!” but it was nearly equally matched by many Amazon-specific comments, like, “Are you saying that’s an Amazon dress!?!”


It smelled fishy.


View attachment 1673341



Especially when you look at this dress. What is it? Long-sleeved charcoal-colored “cashmere.” Same story, different day: an unknown brand (YTR6RTW) on Amazon that has no reviews and it is unclear of what it is really made.

When looking at the dress and listing itself, it would be hard to find a more basic dress than this. There is nothing standout about it; it has no exciting form, cut or shape to it. No embellishments. Not even a great styling of the dress on a model. Just plopped on a white background. 100% unremarkable—something few would click on.

🩺 🩺 🩺 This dress barely registers a pulse.

View attachment 1672241


So how does this unbranded, basic dress, some 72 hours later now have nearly 600K views, with people 'clamoring over it?' Especially when Lydia used few & basic hashtags on the posting, while forgetting its most potent one: #Amazon.

It doesn’t make sense.

So if not the dress, is it the wearer of this dress?

When you dig deeper and look into these younger viewers and what matters to them, who is it that they look up to these days? According to a fresh-off-the-presses Piper Sandler report, it would be Taylor Swift, Zendaya and Hailey Bieber. They also love brands like Nike and H&M most.


View attachment 1672243


When you look at it visually (as shown below), it becomes more apparent. The #EnglishCountryGrandmother meets #LydiainParis looks, with scarves tucked into belts, often with a headband, do not seem to jive/make Lydia a long-lost style twin.

View attachment 1672245


There are sadly more signs of oddity than these.

EVIDENCE: In Lydia’s TikTok metrics from this past week.

Look at Lydia’s second most recent TikTok (the one in a red box) which was posted on Tuesday. This was the Louis Vuitton unboxing that has been discussed a lot. This TikTok has now yielded a whopping 3.2M+ views and 461K likes in 5 days. And her third most recent one (in the orange box)—yet another basic Amazon cashmere dress—has nearly 1M views in 6 days.

View attachment 1673269

From Thursday, October 13 – Thursday, October 20, Lydia posted 6 TikToks:

View attachment 1673265



When you look solely at engagement—not views—you can see that Lydia averages 30K likes & 250 comments per day on TikTok:

View attachment 1672250

But somehow this past Monday (one of the slowest days on TikTok) she suddenly gets 120,000 more likes than usual. Mostly for a basic, unknown Amazon dress.

And then on Tuesday, the day she posts her LV TikTok, things really get skyrocketing —she gets 3 TIMES even Monday’s 120,000 jump—for 360,000 more likes than usual.

So a 1,300% increase in likes in one day.

Even greater, she gets 5,000+ MORE comments than her usual daily 250 comments. Creating a 2,700% increase.

Yes, you read that correctly: a 2,700% increase in comments. On a Tuesday. And this was also able to happen when she: (1) didn't speak the name of the LV bag in the Tiktok; (2) didn't place the name in the title or description box; (3) nor in a #hashtag; and (4) admits in the TikTok that she doesn't even care what the bag’s name is. What?


And then somehow, magically, after all this escalating, growing 48-hour excitement, on Thursday night, things come crashing right back down to Lydia's normal TikTok levels: 28K likes and 215 comments.


There is nothing organic or natural about 1,300% and 2,700% spikes...that go down as quickly as they go up.


Now go back and look at the first 3 TikToks that were posted earlier in the week—before the spike—and you can see they perform substantially worse, (even when those Amazon dresses can be found there too)! All 3 colored-boxed TikTok posts that fell under the spike period are ** doubling, tripling and more ** the performance of the week's earlier TikToks—when they have had less listing time. Why?



Therefore, these appear to likely be purchased views, likes & customized comments.



It is not hard, nor would it be expensive to do this, as there are countless social media “fake like” vendors everywhere, even on Etsy. Here is one where you could buy Wednesday's 5,000 comments for just $78 (but it's always even better when you buy in bulk!):

View attachment 1672255


Some sites allow you to buy the exact-worded comments you want to appear in advance so that the purchaser can set the perfect stage ...to then play off those pre-made, customized comments for the scripted engagement dance they wish to play out.

View attachment 1672256



So If Team Lydia had wanted to promote Amazon, for instance, it would be easy to buy many pre-baked Amazon comments/questions of their own making in advance that could then start trickling in on the exact TikToks they wanted, at the exact moment they wanted.

And what would be a cheaper, easier or better way to get people thinking that Lydia is adored by 14-24-year olds —one of the most coveted audiences by brands—than by purchasing a bunch of “I want to be you when I grow up!” comments—which just by the very nature of those words, allows people to subconsciously believe these are young and impressionable viewers... who have their pocketbooks open, ready to buy whatever Lydia is suggesting, so they can be just like her!


Another oddity? Lydia has made no secret of her inspiration/love of The Princess of Wales. Ironically, there are hundreds of comments like 'Wow, you look like Kate Middleton! " throughout, of which Lydia responds to more often than most.

View attachment 1672259


Also, recall how often Lydia has been pushing "go to my TikTok!" over the past few months, both on Instagram and YouTube, calling out all the milestone numbers and even creating "controversy" over it. She wants this to be noticed very much.

This would help explain some of these basic Amazon dresses' odd soaring numbers, but it could also explain some of the happily-touted TikTok success of late too.... when conversely, views & engagement on the other platforms have all been declining (more on that below).



WOULD IT BE **POSSIBLE**?:

Team Lydia filmed and broadcast their luxury bag shopping trip in London late last week to: (1) create content for Monday’s vlog (2) have a fun girls' day/night out ; (3) to brighten up Lydia’s bad week with a nice, feel-good purchase ; and (4) likely send a quiet message to the world that Lydia wasn’t sad/unaffected by things; but, (5) could it also have been to procure a bright, new shiny object for a big unboxing? This shiny object shouldn't be another out-of-touch Hermes bag—but something more universal and approachable, and what better than the #3 most sought-after brand by young women: Louis Vuitton (see that Piper Sandler report again above).

This shiny new Louis Vuitton object would not only naturally play off Lydia’s known love of LV trunks and her growing collection (which she makes sure to mention, don’t forget), but it is a luxury purchase unboxing which often naturally performs well on Tiktok.


So then, would a new Louis Vuitton bag unboxing not create a quite perfect and very believable "Trojan Horse TikTok," of which one could stuff a big TikTok views/likes/comments buy underneath— which would hopefully go undetected?


What is also peculiar is that yesterday—just 4 days later—Lydia posted this same LV reel on her YouTube Shorts. It has performed nowhere like it has on TikTok...achieving only 136 comments, 2.6K likes and 30K total views so far. While it is a few days behind, it has 0.937% the views—not even a full 1%—of what has been found with the TikTok success. And the likes are very out of whack too: they are 459,000 less than TikTok. Plus this YouTube reel was optimally uploaded on the weekend—unlike the weekday TikTok posting.

The deltas in these performance metrics should not be this extreme.


View attachment 1673334


Why might one ***potentially*** do this?


View attachment 1672408

The 3M-viewed Louis Vuitton TikTok was posted on Tuesday, October 18. Besides being a way to strategically support the YouTube vlog about this bag from the night before, there was also a lot happening in the background.

It had been nothing but a bad string of days for Team Lydia; not much had been going right.

Looking at it visually, across a calendar, it included: (1) a Holland Cooper "family announcement" backfiring and the embarrassment that inevitably accompanies that; (2) Victoria’s trip which she was noticeably excluded from; (3) Tattlers’ finding Globy in discount shops, which only served to revive the controversy; (4) Thursday’s UGG rant + Amazon questioning; (5) chickens that weren’t hers; (6) the Purdey mess...and more.

View attachment 1672267

It was all a doozy....something one might like to cover up—and quickly so.

And that may well be what happened.

For what might be a better way than to redirect attention over to TikTok, the new home you have been cultivating? It is also the one place where Holland Coper hadn't been announced; it is also the one place where people probably don't even know what Globy is; and it is also where OG YouTube & Instagram followers (who know a lot of these stories) won’t likely go or comment. But most of all, it is where all the hot social media action is. (Plus those TikTok buys are pretty cheap!)

Look at the calendar again when the TikTok spike dates are laid atop, shown in 🟣 purple 🟣 and the timing fits nearly perfectly—able to help deflect/distract, including the growing Purdey mess that was now starting to unfold.

View attachment 1672540


View attachment 1672409

The Lydia Millen brand has fallen since pre-pandemic times. Hello! used to write stories (albeit paid by the brand, but still...it was media coverage) about her. Strong brands like Farfetch, Laura Mercier, L'Oreal, By Terry and Estee Lauder/Aerin (and don't forget Lydia got to hold court with Aerin & interview her) all used to proudly feature her—unlike today, where they mainly give her a coupon code to let her unbox and sell their items with affiliate links from her sage green attic dressing room. Lydia isn't attending the events/PR trips/parties that she used to and it is rare that her face is proudly shown aside a brand, other than Karen Millen.

View attachment 1672283


Her engagement slippage is starting to show on Instagram and YouTube, especially when clickbait titles are not used:

View attachment 1672272

And when you look at Lydia's life and partnerships of late (as shown below): (1) she is now found in London hotel powder rooms bemoaning lost perfume (which she then rather sillily days later, flaunts an obscene perfume arsenal, touting that it requires an assistant’s help to organize it all); (2) her Karen Millen collection is not faring well; even the most highly-featured "By Lydia" pieces are still fully available...a month later; (3) her idol, The Princess of Wales, wore an Elizabeth Hurley x Karen Millen Forever Dress—not something from Lydia's collection; and (4) partnerships with companies like Cosmetips haven’t sold out either, 1 month+ later. Her brand power is fading.

View attachment 1672277


When you contrast this to her frenemy, Victoria, it's a big difference. Victoria, on the other hand (as shown below): (1) is enjoying another “best-selling” jewelry launch; (2) ...which she and Lydia's old friends, including Josie, were whisked off to France for; (3) she has her upcoming, highly-promoted Holland Cooper line coming out; and (4) she literally has Jade’s embrace, something Lydia very publicly failed to secure.

View attachment 1672282



View attachment 1672411

This Lydia & Lauren/The LA Way's fast-growing friendship is confusing, but it seems a business relationship could also be blossoming, as was referenced in The LA Way's stories at Farmhouse the other night. Is it because Lydia’s Karen Millen deal is soon coming to an end...and Lydia is going to come under the fold there? Or is this just another client engagement, as not a lot of other influencers are wearing Aavelle—but "Queen Lydia" (as The LA Way adoringly calls her), will?

Whatever the case, Tuesday's Louis Vuitton TikTok was just as much an ad for Aavelle clothing & Aavelle hair bows than anything else—Aavelle likely could have not achieved 3.2M views, 461K likes & 6K+ comments on its own either.

And once again, when you look back at the calendar, this TikTok spike equally benefitted The LA Way/Aavelle too, whose launch was originally slated for this very day, before Aavelle suddenly moved its launch up to the night before, perhaps to also be fully ready to capitalize upon TikTok.

View attachment 1672288


View attachment 1672412
Finally, the holidays are now quickly upon us —a well-known make-or-break period for companies around the world. Influencers too. And Team Lydia needs to sell Lydia to prospective brands. So while Lydia's “Look at my TikTok Party” story the other day was shown to hopefully get viewers to become cross-platform users, the primarily purpose was likely to serve as a siren call for brands and PR managers to take note of her TikTok ascent (notice that she made sure to include her latest milestone numbers in the post), so Team Lydia can finalize/line up holiday partnerships & deals, especially on this critcal, growing platform.
View attachment 1672934


But it’s not just revenue that Team Lydia likely wishes to bring its way—they also need to fill up an entire month’s worth of content for Vlogmas videos—which includes a big risk of exposure if there are any shown drying-up work opportunities.

View attachment 1672291

Another example of a likely Lydia "soft holiday marketing sell" this past week would be the SpaceNK party stories she shared the other night. Filled with messages of "it is never too early for the holidays!" , with classic holiday music playing underneath, it was a quiet reminder that Lydia is out on the town, ready for business and ready to be *YOUR BRAND'S* next Holiday influencer too!

(* Also, why would Lydia wear Vampire's Wife—instead of her many cashmere Amazon dresses, or something from her Karen Millen line to this soiree?)

View attachment 1672295.



All in all, things feel very "off"—not coming from a position of honesty, confidence and strength.
It is becoming increasingly apparent that things are not going well.

I can only say I hope this is your day job and that you get paid very well and recognised greatly every day for it! This is honestly way more thorough than pieces of research done by interns who are eager to impress, and way more cleverly presented than mid level execs of some MNCs . Thanks for the info!!!

 

[coconochanel]

Wow @happyskies fabulous research and post. I cant wait to see what gifted Christmas pr gifts Lydia gets this year. I bet she's got Cawwie on the phone now begging for some. Did anyone see on Amelia's thread she has been sent the Diptyque advent calender and loads of xmas stuff already.

 

[loisgriff]

When you look further into the TikTok party that Lydia is inviting people to, it sadly may not be entirely real. Or reel.

But it is part of a larger story.
View attachment 1672237

Thursday night, when Lydia posted her most recent TikTok (surprise...it was another Amazon dress!), it was fascinating to see all the comments start flooding in, within the first 2 hours alone. Not only was it heavy with the usual “I want to be like you one day, Lydia!” but it was nearly equally matched by many Amazon-specific comments, like, “Are you saying that’s an Amazon dress!?!”


It smelled fishy.


View attachment 1673341



Especially when you look at this dress. What is it? Long-sleeved charcoal-colored “cashmere.” Same story, different day: an unknown brand (YTR6RTW) on Amazon that has no reviews and it is unclear of what it is really made.

When looking at the dress and listing itself, it would be hard to find a more basic dress than this. There is nothing standout about it; it has no exciting form, cut or shape to it. No embellishments. Not even a great styling of the dress on a model. Just plopped on a white background. 100% unremarkable—something few would click on.

🩺 🩺 🩺 This dress barely registers a pulse.

View attachment 1672241


So how does this unbranded, basic dress, some 72 hours later now have nearly 600K views, with people 'clamoring over it?' Especially when Lydia used few & basic hashtags on the posting, while forgetting its most potent one: #Amazon.

It doesn’t make sense.

So if not the dress, is it the wearer of this dress?

When you dig deeper and look into these younger viewers and what matters to them, who is it that they look up to these days? According to a fresh-off-the-presses Piper Sandler report, it would be Taylor Swift, Zendaya and Hailey Bieber. They also love brands like Nike and H&M most.


View attachment 1672243


When you look at it visually (as shown below), it becomes more apparent. The #EnglishCountryGrandmother meets #LydiainParis looks, with scarves tucked into belts, often with a headband, do not seem to jive/make Lydia a long-lost style twin.

View attachment 1672245


There are sadly more signs of oddity than these.

EVIDENCE: In Lydia’s TikTok metrics from this past week.

Look at Lydia’s second most recent TikTok (the one in a red box) which was posted on Tuesday. This was the Louis Vuitton unboxing that has been discussed a lot. This TikTok has now yielded a whopping 3.2M+ views and 461K likes in 5 days. And her third most recent one (in the orange box)—yet another basic Amazon cashmere dress—has nearly 1M views in 6 days.

View attachment 1673269

From Thursday, October 13 – Thursday, October 20, Lydia posted 6 TikToks:

View attachment 1673265



When you look solely at engagement—not views—you can see that Lydia averages 30K likes & 250 comments per day on TikTok:

View attachment 1672250

But somehow this past Monday (one of the slowest days on TikTok) she suddenly gets 120,000 more likes than usual. Mostly for a basic, unknown Amazon dress.

And then on Tuesday, the day she posts her LV TikTok, things really get skyrocketing —she gets 3 TIMES even Monday’s 120,000 jump—for 360,000 more likes than usual.

So a 1,300% increase in likes in one day.

Even greater, she gets 5,000+ MORE comments than her usual daily 250 comments. Creating a 2,700% increase.

Yes, you read that correctly: a 2,700% increase in comments. On a Tuesday. And this was also able to happen when she: (1) didn't speak the name of the LV bag in the Tiktok; (2) didn't place the name in the title or description box; (3) nor in a #hashtag; and (4) admits in the TikTok that she doesn't even care what the bag’s name is. What?


And then somehow, magically, after all this escalating, growing 48-hour excitement, on Thursday night, things come crashing right back down to Lydia's normal TikTok levels: 28K likes and 215 comments.


There is nothing organic or natural about 1,300% and 2,700% spikes...that go down as quickly as they go up.


Now go back and look at the first 3 TikToks that were posted earlier in the week—before the spike—and you can see they perform substantially worse, (even when those Amazon dresses can be found there too)! All 3 colored-boxed TikTok posts that fell under the spike period are ** doubling, tripling and more ** the performance of the week's earlier TikToks—when they have had less listing time. Why?



Therefore, these appear to likely be purchased views, likes & customized comments.



It is not hard, nor would it be expensive to do this, as there are countless social media “fake like” vendors everywhere, even on Etsy. Here is one where you could buy Wednesday's 5,000 comments for just $78 (but it's always even better when you buy in bulk!):

View attachment 1672255


Some sites allow you to buy the exact-worded comments you want to appear in advance so that the purchaser can set the perfect stage ...to then play off those pre-made, customized comments for the scripted engagement dance they wish to play out.

View attachment 1672256



So If Team Lydia had wanted to promote Amazon, for instance, it would be easy to buy many pre-baked Amazon comments/questions of their own making in advance that could then start trickling in on the exact TikToks they wanted, at the exact moment they wanted.

And what would be a cheaper, easier or better way to get people thinking that Lydia is adored by 14-24-year olds —one of the most coveted audiences by brands—than by purchasing a bunch of “I want to be you when I grow up!” comments—which just by the very nature of those words, allows people to subconsciously believe these are young and impressionable viewers... who have their pocketbooks open, ready to buy whatever Lydia is suggesting, so they can be just like her!


Another oddity? Lydia has made no secret of her inspiration/love of The Princess of Wales. Ironically, there are hundreds of comments like 'Wow, you look like Kate Middleton! " throughout, of which Lydia responds to more often than most.

View attachment 1672259


Also, recall how often Lydia has been pushing "go to my TikTok!" over the past few months, both on Instagram and YouTube, calling out all the milestone numbers and even creating "controversy" over it. She wants this to be noticed very much.

This would help explain some of these basic Amazon dresses' odd soaring numbers, but it could also explain some of the happily-touted TikTok success of late too.... when conversely, views & engagement on the other platforms have all been declining (more on that below).



WOULD IT BE **POSSIBLE**?:

Team Lydia filmed and broadcast their luxury bag shopping trip in London late last week to: (1) create content for Monday’s vlog (2) have a fun girls' day/night out ; (3) to brighten up Lydia’s bad week with a nice, feel-good purchase ; and (4) likely send a quiet message to the world that Lydia wasn’t sad/unaffected by things; but, (5) could it also have been to procure a bright, new shiny object for a big unboxing? This shiny object shouldn't be another out-of-touch Hermes bag—but something more universal and approachable, and what better than the #3 most sought-after brand by young women: Louis Vuitton (see that Piper Sandler report again above).

This shiny new Louis Vuitton object would not only naturally play off Lydia’s known love of LV trunks and her growing collection (which she makes sure to mention, don’t forget), but it is a luxury purchase unboxing which often naturally performs well on Tiktok.


So then, would a new Louis Vuitton bag unboxing not create a quite perfect and very believable "Trojan Horse TikTok," of which one could stuff a big TikTok views/likes/comments buy underneath— which would hopefully go undetected?


What is also peculiar is that yesterday—just 4 days later—Lydia posted this same LV reel on her YouTube Shorts. It has performed nowhere like it has on TikTok...achieving only 136 comments, 2.6K likes and 30K total views so far. While it is a few days behind, it has 0.937% the views—not even a full 1%—of what has been found with the TikTok success. And the likes are very out of whack too: they are 459,000 less than TikTok. Plus this YouTube reel was optimally uploaded on the weekend—unlike the weekday TikTok posting.

The deltas in these performance metrics should not be this extreme.


View attachment 1673334


Why might one ***potentially*** do this?


View attachment 1672408

The 3M-viewed Louis Vuitton TikTok was posted on Tuesday, October 18. Besides being a way to strategically support the YouTube vlog about this bag from the night before, there was also a lot happening in the background.

It had been nothing but a bad string of days for Team Lydia; not much had been going right.

Looking at it visually, across a calendar, it included: (1) a Holland Cooper "family announcement" backfiring and the embarrassment that inevitably accompanies that; (2) Victoria’s trip which she was noticeably excluded from; (3) Tattlers’ finding Globy in discount shops, which only served to revive the controversy; (4) Thursday’s UGG rant + Amazon questioning; (5) chickens that weren’t hers; (6) the Purdey mess...and more.

View attachment 1672267

It was all a doozy....something one might like to cover up—and quickly so.

And that may well be what happened.

For what might be a better way than to redirect attention over to TikTok, the new home you have been cultivating? It is also the one place where Holland Coper hadn't been announced; it is also the one place where people probably don't even know what Globy is; and it is also where OG YouTube & Instagram followers (who know a lot of these stories) won’t likely go or comment. But most of all, it is where all the hot social media action is. (Plus those TikTok buys are pretty cheap!)

Look at the calendar again when the TikTok spike dates are laid atop, shown in 🟣 purple 🟣 and the timing fits nearly perfectly—able to help deflect/distract, including the growing Purdey mess that was now starting to unfold.

View attachment 1672540


View attachment 1672409

The Lydia Millen brand has fallen since pre-pandemic times. Hello! used to write stories (albeit paid by the brand, but still...it was media coverage) about her. Strong brands like Farfetch, Laura Mercier, L'Oreal, By Terry and Estee Lauder/Aerin (and don't forget Lydia got to hold court with Aerin & interview her) all used to proudly feature her—unlike today, where they mainly give her a coupon code to let her unbox and sell their items with affiliate links from her sage green attic dressing room. Lydia isn't attending the events/PR trips/parties that she used to and it is rare that her face is proudly shown aside a brand, other than Karen Millen.

View attachment 1672283


Her engagement slippage is starting to show on Instagram and YouTube, especially when clickbait titles are not used:

View attachment 1672272

And when you look at Lydia's life and partnerships of late (as shown below): (1) she is now found in London hotel powder rooms bemoaning lost perfume (which she then rather sillily days later, flaunts an obscene perfume arsenal, touting that it requires an assistant’s help to organize it all); (2) her Karen Millen collection is not faring well; even the most highly-featured "By Lydia" pieces are still fully available...a month later; (3) her idol, The Princess of Wales, wore an Elizabeth Hurley x Karen Millen Forever Dress—not something from Lydia's collection; and (4) partnerships with companies like Cosmetips haven’t sold out either, 1 month+ later. Her brand power is fading.

View attachment 1672277


When you contrast this to her frenemy, Victoria, it's a big difference. Victoria, on the other hand (as shown below): (1) is enjoying another “best-selling” jewelry launch; (2) ...which she and Lydia's old friends, including Josie, were whisked off to France for; (3) she has her upcoming, highly-promoted Holland Cooper line coming out; and (4) she literally has Jade’s embrace, something Lydia very publicly failed to secure.

View attachment 1672282



View attachment 1672411

This Lydia & Lauren/The LA Way's fast-growing friendship is confusing, but it seems a business relationship could also be blossoming, as was referenced in The LA Way's stories at Farmhouse the other night. Is it because Lydia’s Karen Millen deal is soon coming to an end...and Lydia is going to come under the fold there? Or is this just another client engagement, as not a lot of other influencers are wearing Aavelle—but "Queen Lydia" (as The LA Way adoringly calls her), will?

Whatever the case, Tuesday's Louis Vuitton TikTok was just as much an ad for Aavelle clothing & Aavelle hair bows than anything else—Aavelle likely could have not achieved 3.2M views, 461K likes & 6K+ comments on its own either.

And once again, when you look back at the calendar, this TikTok spike equally benefitted The LA Way/Aavelle too, whose launch was originally slated for this very day, before Aavelle suddenly moved its launch up to the night before, perhaps to also be fully ready to capitalize upon TikTok.

View attachment 1672288


View attachment 1672412
Finally, the holidays are now quickly upon us —a well-known make-or-break period for companies around the world. Influencers too. And Team Lydia needs to sell Lydia to prospective brands. So while Lydia's “Look at my TikTok Party” story the other day was shown to hopefully get viewers to become cross-platform users, the primarily purpose was likely to serve as a siren call for brands and PR managers to take note of her TikTok ascent (notice that she made sure to include her latest milestone numbers in the post), so Team Lydia can finalize/line up holiday partnerships & deals, especially on this critcal, growing platform.
View attachment 1672934


But it’s not just revenue that Team Lydia likely wishes to bring its way—they also need to fill up an entire month’s worth of content for Vlogmas videos—which includes a big risk of exposure if there are any shown drying-up work opportunities.

View attachment 1672291

Another example of a likely Lydia "soft holiday marketing sell" this past week would be the SpaceNK party stories she shared the other night. Filled with messages of "it is never too early for the holidays!" , with classic holiday music playing underneath, it was a quiet reminder that Lydia is out on the town, ready for business and ready to be *YOUR BRAND'S* next Holiday influencer too!

(* Also, why would Lydia wear Vampire's Wife—instead of her many cashmere Amazon dresses, or something from her Karen Millen line to this soiree?)

View attachment 1672295.



All in all, things feel very "off"—not coming from a position of honesty, confidence and strength.
It is becoming increasingly apparent that things are not going well.

If you went to university I bet your essays were the stuff of legend.

 

[Lola Faith]

@happyskies your post yet again is brilliant! I think you are totally right - she is pushing TikTok so much - and the views and comments do not add up when compared to those on Youtube and Instagram. It cannot be a totally different audience there, there must be a big crossover, and you are right that when she puts her Tiktoks on shorts or stories, she doesn't get that many views!!

Her bot buying has always been questioned, perhaps she's given up with it on Insta, as her numbers are staying the same, but she's trying with TikTok! There are so many comments like you mentioned - I want to be you when I grow up etc - do teens even speak like that - I don't think so! And her views are off the scale - obviously they are probably hitting a more worldwide audience, but still it is very odd, the love for these horrid Amazon dresses too! Your analysis is spot on, please keep posting!

 

[Al Fresco]

When you look further into the TikTok party that Lydia is inviting people to, it sadly may not be entirely real. Or reel.

But it is part of a larger story.
View attachment 1672237

Thursday night, when Lydia posted her most recent TikTok (surprise...it was another Amazon dress!), it was fascinating to see all the comments start flooding in, within the first 2 hours alone. Not only was it heavy with the usual “I want to be like you one day, Lydia!” but it was nearly equally matched by many Amazon-specific comments, like, “Are you saying that’s an Amazon dress!?!”


It smelled fishy.


View attachment 1673341



Especially when you look at this dress. What is it? Long-sleeved charcoal-colored “cashmere.” Same story, different day: an unknown brand (YTR6RTW) on Amazon that has no reviews and it is unclear of what it is really made.

When looking at the dress and listing itself, it would be hard to find a more basic dress than this. There is nothing standout about it; it has no exciting form, cut or shape to it. No embellishments. Not even a great styling of the dress on a model. Just plopped on a white background. 100% unremarkable—something few would click on.

🩺 🩺 🩺 This dress barely registers a pulse.

View attachment 1672241


So how does this unbranded, basic dress, some 72 hours later now have nearly 600K views, with people 'clamoring over it?' Especially when Lydia used few & basic hashtags on the posting, while forgetting its most potent one: #Amazon.

It doesn’t make sense.

So if not the dress, is it the wearer of this dress?

When you dig deeper and look into these younger viewers and what matters to them, who is it that they look up to these days? According to a fresh-off-the-presses Piper Sandler report, it would be Taylor Swift, Zendaya and Hailey Bieber. They also love brands like Nike and H&M most.


View attachment 1672243


When you look at it visually (as shown below), it becomes more apparent. The #EnglishCountryGrandmother meets #LydiainParis looks, with scarves tucked into belts, often with a headband, do not seem to jive/make Lydia a long-lost style twin.

View attachment 1672245


There are sadly more signs of oddity than these.

EVIDENCE: In Lydia’s TikTok metrics from this past week.

Look at Lydia’s second most recent TikTok (the one in a red box) which was posted on Tuesday. This was the Louis Vuitton unboxing that has been discussed a lot. This TikTok has now yielded a whopping 3.2M+ views and 461K likes in 5 days. And her third most recent one (in the orange box)—yet another basic Amazon cashmere dress—has nearly 1M views in 6 days.

View attachment 1673269

From Thursday, October 13 – Thursday, October 20, Lydia posted 6 TikToks:

View attachment 1673265



When you look solely at engagement—not views—you can see that Lydia averages 30K likes & 250 comments per day on TikTok:

View attachment 1672250

But somehow this past Monday (one of the slowest days on TikTok) she suddenly gets 120,000 more likes than usual. Mostly for a basic, unknown Amazon dress.

And then on Tuesday, the day she posts her LV TikTok, things really get skyrocketing —she gets 3 TIMES even Monday’s 120,000 jump—for 360,000 more likes than usual.

So a 1,300% increase in likes in one day.

Even greater, she gets 5,000+ MORE comments than her usual daily 250 comments. Creating a 2,700% increase.

Yes, you read that correctly: a 2,700% increase in comments. On a Tuesday. And this was also able to happen when she: (1) didn't speak the name of the LV bag in the Tiktok; (2) didn't place the name in the title or description box; (3) nor in a #hashtag; and (4) admits in the TikTok that she doesn't even care what the bag’s name is. What?


And then somehow, magically, after all this escalating, growing 48-hour excitement, on Thursday night, things come crashing right back down to Lydia's normal TikTok levels: 28K likes and 215 comments.


There is nothing organic or natural about 1,300% and 2,700% spikes...that go down as quickly as they go up.


Now go back and look at the first 3 TikToks that were posted earlier in the week—before the spike—and you can see they perform substantially worse, (even when those Amazon dresses can be found there too)! All 3 colored-boxed TikTok posts that fell under the spike period are ** doubling, tripling and more ** the performance of the week's earlier TikToks—when they have had less listing time. Why?



Therefore, these appear to likely be purchased views, likes & customized comments.



It is not hard, nor would it be expensive to do this, as there are countless social media “fake like” vendors everywhere, even on Etsy. Here is one where you could buy Wednesday's 5,000 comments for just $78 (but it's always even better when you buy in bulk!):

View attachment 1672255


Some sites allow you to buy the exact-worded comments you want to appear in advance so that the purchaser can set the perfect stage ...to then play off those pre-made, customized comments for the scripted engagement dance they wish to play out.

View attachment 1672256



So If Team Lydia had wanted to promote Amazon, for instance, it would be easy to buy many pre-baked Amazon comments/questions of their own making in advance that could then start trickling in on the exact TikToks they wanted, at the exact moment they wanted.

And what would be a cheaper, easier or better way to get people thinking that Lydia is adored by 14-24-year olds —one of the most coveted audiences by brands—than by purchasing a bunch of “I want to be you when I grow up!” comments—which just by the very nature of those words, allows people to subconsciously believe these are young and impressionable viewers... who have their pocketbooks open, ready to buy whatever Lydia is suggesting, so they can be just like her!


Another oddity? Lydia has made no secret of her inspiration/love of The Princess of Wales. Ironically, there are hundreds of comments like 'Wow, you look like Kate Middleton! " throughout, of which Lydia responds to more often than most.

View attachment 1672259


Also, recall how often Lydia has been pushing "go to my TikTok!" over the past few months, both on Instagram and YouTube, calling out all the milestone numbers and even creating "controversy" over it. She wants this to be noticed very much.

This would help explain some of these basic Amazon dresses' odd soaring numbers, but it could also explain some of the happily-touted TikTok success of late too.... when conversely, views & engagement on the other platforms have all been declining (more on that below).



WOULD IT BE **POSSIBLE**?:

Team Lydia filmed and broadcast their luxury bag shopping trip in London late last week to: (1) create content for Monday’s vlog (2) have a fun girls' day/night out ; (3) to brighten up Lydia’s bad week with a nice, feel-good purchase ; and (4) likely send a quiet message to the world that Lydia wasn’t sad/unaffected by things; but, (5) could it also have been to procure a bright, new shiny object for a big unboxing? This shiny object shouldn't be another out-of-touch Hermes bag—but something more universal and approachable, and what better than the #3 most sought-after brand by young women: Louis Vuitton (see that Piper Sandler report again above).

This shiny new Louis Vuitton object would not only naturally play off Lydia’s known love of LV trunks and her growing collection (which she makes sure to mention, don’t forget), but it is a luxury purchase unboxing which often naturally performs well on Tiktok.


So then, would a new Louis Vuitton bag unboxing not create a quite perfect and very believable "Trojan Horse TikTok," of which one could stuff a big TikTok views/likes/comments buy underneath— which would hopefully go undetected?


What is also peculiar is that yesterday—just 4 days later—Lydia posted this same LV reel on her YouTube Shorts. It has performed nowhere like it has on TikTok...achieving only 136 comments, 2.6K likes and 30K total views so far. While it is a few days behind, it has 0.937% the views—not even a full 1%—of what has been found with the TikTok success. And the likes are very out of whack too: they are 459,000 less than TikTok. Plus this YouTube reel was optimally uploaded on the weekend—unlike the weekday TikTok posting.

The deltas in these performance metrics should not be this extreme.


View attachment 1673334


Why might one ***potentially*** do this?


View attachment 1672408

The 3M-viewed Louis Vuitton TikTok was posted on Tuesday, October 18. Besides being a way to strategically support the YouTube vlog about this bag from the night before, there was also a lot happening in the background.

It had been nothing but a bad string of days for Team Lydia; not much had been going right.

Looking at it visually, across a calendar, it included: (1) a Holland Cooper "family announcement" backfiring and the embarrassment that inevitably accompanies that; (2) Victoria’s trip which she was noticeably excluded from; (3) Tattlers’ finding Globy in discount shops, which only served to revive the controversy; (4) Thursday’s UGG rant + Amazon questioning; (5) chickens that weren’t hers; (6) the Purdey mess...and more.

View attachment 1672267

It was all a doozy....something one might like to cover up—and quickly so.

And that may well be what happened.

For what might be a better way than to redirect attention over to TikTok, the new home you have been cultivating? It is also the one place where Holland Coper hadn't been announced; it is also the one place where people probably don't even know what Globy is; and it is also where OG YouTube & Instagram followers (who know a lot of these stories) won’t likely go or comment. But most of all, it is where all the hot social media action is. (Plus those TikTok buys are pretty cheap!)

Look at the calendar again when the TikTok spike dates are laid atop, shown in 🟣 purple 🟣 and the timing fits nearly perfectly—able to help deflect/distract, including the growing Purdey mess that was now starting to unfold.

View attachment 1672540


View attachment 1672409

The Lydia Millen brand has fallen since pre-pandemic times. Hello! used to write stories (albeit paid by the brand, but still...it was media coverage) about her. Strong brands like Farfetch, Laura Mercier, L'Oreal, By Terry and Estee Lauder/Aerin (and don't forget Lydia got to hold court with Aerin & interview her) all used to proudly feature her—unlike today, where they mainly give her a coupon code to let her unbox and sell their items with affiliate links from her sage green attic dressing room. Lydia isn't attending the events/PR trips/parties that she used to and it is rare that her face is proudly shown aside a brand, other than Karen Millen.

View attachment 1672283


Her engagement slippage is starting to show on Instagram and YouTube, especially when clickbait titles are not used:

View attachment 1672272

And when you look at Lydia's life and partnerships of late (as shown below): (1) she is now found in London hotel powder rooms bemoaning lost perfume (which she then rather sillily days later, flaunts an obscene perfume arsenal, touting that it requires an assistant’s help to organize it all); (2) her Karen Millen collection is not faring well; even the most highly-featured "By Lydia" pieces are still fully available...a month later; (3) her idol, The Princess of Wales, wore an Elizabeth Hurley x Karen Millen Forever Dress—not something from Lydia's collection; and (4) partnerships with companies like Cosmetips haven’t sold out either, 1 month+ later. Her brand power is fading.

View attachment 1672277


When you contrast this to her frenemy, Victoria, it's a big difference. Victoria, on the other hand (as shown below): (1) is enjoying another “best-selling” jewelry launch; (2) ...which she and Lydia's old friends, including Josie, were whisked off to France for; (3) she has her upcoming, highly-promoted Holland Cooper line coming out; and (4) she literally has Jade’s embrace, something Lydia very publicly failed to secure.

View attachment 1672282



View attachment 1672411

This Lydia & Lauren/The LA Way's fast-growing friendship is confusing, but it seems a business relationship could also be blossoming, as was referenced in The LA Way's stories at Farmhouse the other night. Is it because Lydia’s Karen Millen deal is soon coming to an end...and Lydia is going to come under the fold there? Or is this just another client engagement, as not a lot of other influencers are wearing Aavelle—but "Queen Lydia" (as The LA Way adoringly calls her), will?

Whatever the case, Tuesday's Louis Vuitton TikTok was just as much an ad for Aavelle clothing & Aavelle hair bows than anything else—Aavelle likely could have not achieved 3.2M views, 461K likes & 6K+ comments on its own either.

And once again, when you look back at the calendar, this TikTok spike equally benefitted The LA Way/Aavelle too, whose launch was originally slated for this very day, before Aavelle suddenly moved its launch up to the night before, perhaps to also be fully ready to capitalize upon TikTok.

View attachment 1672288


View attachment 1672412
Finally, the holidays are now quickly upon us —a well-known make-or-break period for companies around the world. Influencers too. And Team Lydia needs to sell Lydia to prospective brands. So while Lydia's “Look at my TikTok Party” story the other day was shown to hopefully get viewers to become cross-platform users, the primarily purpose was likely to serve as a siren call for brands and PR managers to take note of her TikTok ascent (notice that she made sure to include her latest milestone numbers in the post), so Team Lydia can finalize/line up holiday partnerships & deals, especially on this critcal, growing platform.
View attachment 1672934


But it’s not just revenue that Team Lydia likely wishes to bring its way—they also need to fill up an entire month’s worth of content for Vlogmas videos—which includes a big risk of exposure if there are any shown drying-up work opportunities.

View attachment 1672291

Another example of a likely Lydia "soft holiday marketing sell" this past week would be the SpaceNK party stories she shared the other night. Filled with messages of "it is never too early for the holidays!" , with classic holiday music playing underneath, it was a quiet reminder that Lydia is out on the town, ready for business and ready to be *YOUR BRAND'S* next Holiday influencer too!

(* Also, why would Lydia wear Vampire's Wife—instead of her many cashmere Amazon dresses, or something from her Karen Millen line to this soiree?)

View attachment 1672295.



All in all, things feel very "off"—not coming from a position of honesty, confidence and strength.
It is becoming increasingly apparent that things are not going well.

Wow. Can you buy comments to go on other people’s Titoks? Asking for a friend.

 

[Lola Faith]

Just looked at some of the comments on the bag TikTok - found a few 15 year olds have made those love you comments.

Plenty of 'negative' ones saying outfits look like cos play, fancy dress, pirates of the caribbean etc.

I hope Amazon are paying her a lot as she's going to alienate other brands working for them, and I cannot see designer brands wanting to associate with her. If only she styled something up with her own collection occasionally...

 

[Stefano]

Aaaaarrrgghh he’s leaning again……

View attachment 1672208

and a different version of leaning…

View attachment 1672211

gotta be said….he’s versatile!

Nah he's definitely a "bottom" ...ahahaha (sorry but I just had to @Allexie01 )

 

[Oops...]

Good Morning and welcome to today

I‘ve been giving some thought to word salad. It’s an interesting concept when you enjoy words (and when you don’t). Are we being fed quite a bit of it without realising? If we step back into the mid 1800’s there are some really good examples of it in nonsense poetry. Take Lewis Carol’s Jabberwocky for instance...

T’was brillig and the slithy toves
Did gyre and gimble in the wabe
All mimsy were the borogroves
And the mome rats outgrabe
Beware the Jabberwock my son
The jaws that bite, the claws that catch
Beware the Jujub bird and shun
The frumious Bandersnatch...

So, whether child or adult ( works/worked both ways for me) we get the sense of maybe there’s a battle to overcome here with this mythical Jabberwock which is protected by a Jujub bird and a Bandersnatch. Three potentially glorious monsters in one sentence waiting to be overcome and captured! We know this because further on we are told:-

He took his vorpal sword in hand
Long time the manxome foe he sought...

Words can be used to weaponise emotions, imagination and strong or vapid reaction. Add a bit of intonation in the right place and you could end up with the World‘s Best Love Story or World War 3 depending on your intentions or view point. Great Orators like Churchill might agree wholeheartedly (or not). Years ago I studied some of his speeches which in some cases were word salad which sometimes didn’t make sense unless you extricated the great one-liners from the main body of the text. As it happens, it’s the powerful one-liners that are remembered most. Which may mean most of what we say or write doesn’t matter or get remembered. It gives a strong argument therefore, to just have your name put on your gravestone. Anything else might be marginally superfluous.

I should have said at the beginning, it’s Women’s Day of International Wafflle and I am your Through the Looking Glass Jabber Jockey for the day...Vorpal swords are available at Reception. I’m going back into hiding in my foxes lair before anyone spots them. Gulp...

Peace .

 

[Namima]

That’s what I took from the word ‘clients’ too


Notice how she said she is a collector of antique LV trunks. She is not a collector, she has 2 trunks which means she has a pair not a collection

Lyds' latest following on IG made me laugh.

@K18 Her Travesty is going to go all out to prove to you she is, indeed, a collector of "antique" trunks.
We say "jump monkey jump" ... Lyds asks "How high?"

 

[easthillsCA]

When you look further into the TikTok party that Lydia is inviting people to, it sadly may not be entirely real. Or reel.

But it is part of a larger story.
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Thursday night, when Lydia posted her most recent TikTok (surprise...it was another Amazon dress!), it was fascinating to see all the comments start flooding in, within the first 2 hours alone. Not only was it heavy with the usual “I want to be like you one day, Lydia!” but it was nearly equally matched by many Amazon-specific comments, like, “Are you saying that’s an Amazon dress!?!”


It smelled fishy.


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Especially when you look at this dress. What is it? Long-sleeved charcoal-colored “cashmere.” Same story, different day: an unknown brand (YTR6RTW) on Amazon that has no reviews and it is unclear of what it is really made.

When looking at the dress and listing itself, it would be hard to find a more basic dress than this. There is nothing standout about it; it has no exciting form, cut or shape to it. No embellishments. Not even a great styling of the dress on a model. Just plopped on a white background. 100% unremarkable—something few would click on.

🩺 🩺 🩺 This dress barely registers a pulse.

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So how does this unbranded, basic dress, some 72 hours later now have nearly 600K views, with people 'clamoring over it?' Especially when Lydia used few & basic hashtags on the posting, while forgetting its most potent one: #Amazon.

It doesn’t make sense.

So if not the dress, is it the wearer of this dress?

When you dig deeper and look into these younger viewers and what matters to them, who is it that they look up to these days? According to a fresh-off-the-presses Piper Sandler report, it would be Taylor Swift, Zendaya and Hailey Bieber. They also love brands like Nike and H&M most.


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When you look at it visually (as shown below), it becomes more apparent. The #EnglishCountryGrandmother meets #LydiainParis looks, with scarves tucked into belts, often with a headband, do not seem to jive/make Lydia a long-lost style twin.

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There are sadly more signs of oddity than these.

EVIDENCE: In Lydia’s TikTok metrics from this past week.

Look at Lydia’s second most recent TikTok (the one in a red box) which was posted on Tuesday. This was the Louis Vuitton unboxing that has been discussed a lot. This TikTok has now yielded a whopping 3.2M+ views and 461K likes in 5 days. And her third most recent one (in the orange box)—yet another basic Amazon cashmere dress—has nearly 1M views in 6 days.

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From Thursday, October 13 – Thursday, October 20, Lydia posted 6 TikToks:

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When you look solely at engagement—not views—you can see that Lydia averages 30K likes & 250 comments per day on TikTok:

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But somehow this past Monday (one of the slowest days on TikTok) she suddenly gets 120,000 more likes than usual. Mostly for a basic, unknown Amazon dress.

And then on Tuesday, the day she posts her LV TikTok, things really get skyrocketing —she gets 3 TIMES even Monday’s 120,000 jump—for 360,000 more likes than usual.

So a 1,300% increase in likes in one day.

Even greater, she gets 5,000+ MORE comments than her usual daily 250 comments. Creating a 2,700% increase.

Yes, you read that correctly: a 2,700% increase in comments. On a Tuesday. And this was also able to happen when she: (1) didn't speak the name of the LV bag in the Tiktok; (2) didn't place the name in the title or description box; (3) nor in a #hashtag; and (4) admits in the TikTok that she doesn't even care what the bag’s name is. What?


And then somehow, magically, after all this escalating, growing 48-hour excitement, on Thursday night, things come crashing right back down to Lydia's normal TikTok levels: 28K likes and 215 comments.


There is nothing organic or natural about 1,300% and 2,700% spikes...that go down as quickly as they go up.


Now go back and look at the first 3 TikToks that were posted earlier in the week—before the spike—and you can see they perform substantially worse, (even when those Amazon dresses can be found there too)! All 3 colored-boxed TikTok posts that fell under the spike period are ** doubling, tripling and more ** the performance of the week's earlier TikToks—when they have had less listing time. Why?



Therefore, these appear to likely be purchased views, likes & customized comments.



It is not hard, nor would it be expensive to do this, as there are countless social media “fake like” vendors everywhere, even on Etsy. Here is one where you could buy Wednesday's 5,000 comments for just $78 (but it's always even better when you buy in bulk!):

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Some sites allow you to buy the exact-worded comments you want to appear in advance so that the purchaser can set the perfect stage ...to then play off those pre-made, customized comments for the scripted engagement dance they wish to play out.

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So If Team Lydia had wanted to promote Amazon, for instance, it would be easy to buy many pre-baked Amazon comments/questions of their own making in advance that could then start trickling in on the exact TikToks they wanted, at the exact moment they wanted.

And what would be a cheaper, easier or better way to get people thinking that Lydia is adored by 14-24-year olds —one of the most coveted audiences by brands—than by purchasing a bunch of “I want to be you when I grow up!” comments—which just by the very nature of those words, allows people to subconsciously believe these are young and impressionable viewers... who have their pocketbooks open, ready to buy whatever Lydia is suggesting, so they can be just like her!


Another oddity? Lydia has made no secret of her inspiration/love of The Princess of Wales. Ironically, there are hundreds of comments like 'Wow, you look like Kate Middleton! " throughout, of which Lydia responds to more often than most.

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Also, recall how often Lydia has been pushing "go to my TikTok!" over the past few months, both on Instagram and YouTube, calling out all the milestone numbers and even creating "controversy" over it. She wants this to be noticed very much.

This would help explain some of these basic Amazon dresses' odd soaring numbers, but it could also explain some of the happily-touted TikTok success of late too.... when conversely, views & engagement on the other platforms have all been declining (more on that below).



WOULD IT BE **POSSIBLE**?:

Team Lydia filmed and broadcast their luxury bag shopping trip in London late last week to: (1) create content for Monday’s vlog (2) have a fun girls' day/night out ; (3) to brighten up Lydia’s bad week with a nice, feel-good purchase ; and (4) likely send a quiet message to the world that Lydia wasn’t sad/unaffected by things; but, (5) could it also have been to procure a bright, new shiny object for a big unboxing? This shiny object shouldn't be another out-of-touch Hermes bag—but something more universal and approachable, and what better than the #3 most sought-after brand by young women: Louis Vuitton (see that Piper Sandler report again above).

This shiny new Louis Vuitton object would not only naturally play off Lydia’s known love of LV trunks and her growing collection (which she makes sure to mention, don’t forget), but it is a luxury purchase unboxing which often naturally performs well on Tiktok.


So then, would a new Louis Vuitton bag unboxing not create a quite perfect and very believable "Trojan Horse TikTok," of which one could stuff a big TikTok views/likes/comments buy underneath— which would hopefully go undetected?


What is also peculiar is that yesterday—just 4 days later—Lydia posted this same LV reel on her YouTube Shorts. It has performed nowhere like it has on TikTok...achieving only 136 comments, 2.6K likes and 30K total views so far. While it is a few days behind, it has 0.937% the views—not even a full 1%—of what has been found with the TikTok success. And the likes are very out of whack too: they are 459,000 less than TikTok. Plus this YouTube reel was optimally uploaded on the weekend—unlike the weekday TikTok posting.

The deltas in these performance metrics should not be this extreme.


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Why might one ***potentially*** do this?


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The 3M-viewed Louis Vuitton TikTok was posted on Tuesday, October 18. Besides being a way to strategically support the YouTube vlog about this bag from the night before, there was also a lot happening in the background.

It had been nothing but a bad string of days for Team Lydia; not much had been going right.

Looking at it visually, across a calendar, it included: (1) a Holland Cooper "family announcement" backfiring and the embarrassment that inevitably accompanies that; (2) Victoria’s trip which she was noticeably excluded from; (3) Tattlers’ finding Globy in discount shops, which only served to revive the controversy; (4) Thursday’s UGG rant + Amazon questioning; (5) chickens that weren’t hers; (6) the Purdey mess...and more.

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It was all a doozy....something one might like to cover up—and quickly so.

And that may well be what happened.

For what might be a better way than to redirect attention over to TikTok, the new home you have been cultivating? It is also the one place where Holland Coper hadn't been announced; it is also the one place where people probably don't even know what Globy is; and it is also where OG YouTube & Instagram followers (who know a lot of these stories) won’t likely go or comment. But most of all, it is where all the hot social media action is. (Plus those TikTok buys are pretty cheap!)

Look at the calendar again when the TikTok spike dates are laid atop, shown in 🟣 purple 🟣 and the timing fits nearly perfectly—able to help deflect/distract, including the growing Purdey mess that was now starting to unfold.

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The Lydia Millen brand has fallen since pre-pandemic times. Hello! used to write stories (albeit paid by the brand, but still...it was media coverage) about her. Strong brands like Farfetch, Laura Mercier, L'Oreal, By Terry and Estee Lauder/Aerin (and don't forget Lydia got to hold court with Aerin & interview her) all used to proudly feature her—unlike today, where they mainly give her a coupon code to let her unbox and sell their items with affiliate links from her sage green attic dressing room. Lydia isn't attending the events/PR trips/parties that she used to and it is rare that her face is proudly shown aside a brand, other than Karen Millen.

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Her engagement slippage is starting to show on Instagram and YouTube, especially when clickbait titles are not used:

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And when you look at Lydia's life and partnerships of late (as shown below): (1) she is now found in London hotel powder rooms bemoaning lost perfume (which she then rather sillily days later, flaunts an obscene perfume arsenal, touting that it requires an assistant’s help to organize it all); (2) her Karen Millen collection is not faring well; even the most highly-featured "By Lydia" pieces are still fully available...a month later; (3) her idol, The Princess of Wales, wore an Elizabeth Hurley x Karen Millen Forever Dress—not something from Lydia's collection; and (4) partnerships with companies like Cosmetips haven’t sold out either, 1 month+ later. Her brand power is fading.

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When you contrast this to her frenemy, Victoria, it's a big difference. Victoria, on the other hand (as shown below): (1) is enjoying another “best-selling” jewelry launch; (2) ...which she and Lydia's old friends, including Josie, were whisked off to France for; (3) she has her upcoming, highly-promoted Holland Cooper line coming out; and (4) she literally has Jade’s embrace, something Lydia very publicly failed to secure.

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This Lydia & Lauren/The LA Way's fast-growing friendship is confusing, but it seems a business relationship could also be blossoming, as was referenced in The LA Way's stories at Farmhouse the other night. Is it because Lydia’s Karen Millen deal is soon coming to an end...and Lydia is going to come under the fold there? Or is this just another client engagement, as not a lot of other influencers are wearing Aavelle—but "Queen Lydia" (as The LA Way adoringly calls her), will?

Whatever the case, Tuesday's Louis Vuitton TikTok was just as much an ad for Aavelle clothing & Aavelle hair bows than anything else—Aavelle likely could have not achieved 3.2M views, 461K likes & 6K+ comments on its own either.

And once again, when you look back at the calendar, this TikTok spike equally benefitted The LA Way/Aavelle too, whose launch was originally slated for this very day, before Aavelle suddenly moved its launch up to the night before, perhaps to also be fully ready to capitalize upon TikTok.

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Finally, the holidays are now quickly upon us —a well-known make-or-break period for companies around the world. Influencers too. And Team Lydia needs to sell Lydia to prospective brands. So while Lydia's “Look at my TikTok Party” story the other day was shown to hopefully get viewers to become cross-platform users, the primarily purpose was likely to serve as a siren call for brands and PR managers to take note of her TikTok ascent (notice that she made sure to include her latest milestone numbers in the post), so Team Lydia can finalize/line up holiday partnerships & deals, especially on this critcal, growing platform.
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But it’s not just revenue that Team Lydia likely wishes to bring its way—they also need to fill up an entire month’s worth of content for Vlogmas videos—which includes a big risk of exposure if there are any shown drying-up work opportunities.

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Another example of a likely Lydia "soft holiday marketing sell" this past week would be the SpaceNK party stories she shared the other night. Filled with messages of "it is never too early for the holidays!" , with classic holiday music playing underneath, it was a quiet reminder that Lydia is out on the town, ready for business and ready to be *YOUR BRAND'S* next Holiday influencer too!

(* Also, why would Lydia wear Vampire's Wife—instead of her many cashmere Amazon dresses, or something from her Karen Millen line to this soiree?)

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All in all, things feel very "off"—not coming from a position of honesty, confidence and strength.
It is becoming increasingly apparent that things are not going well.

Excellent investigation. This exposure of this industry should be reposted in the news. You have not only exposed LEM, but the entire cheap con artistry of influencers and alike across the board. I wonder if the actual large social media companies and top online retail stores secretly created, own, and run those fake vendors companies to rig views, likes, comments, and engagement. I have always never believed those millions of views metics in social media posts and streaming videos/music. The charts are all rigged, bought, and paid for.

 

[kale-supremacist]

I don't want to rain on anyone's parade, but it's quite normal to get a video get randomly viral, especially when you mention a brand (the amazon/LV case). Some people have one video with 11 million views and all the rest of their videos don't get any. I don't find her numbers there sketchy at all.

 

[Queenofsaigon]

Our Lady of the Bunga is sending her "country aesthetic" pictures to country themed IG profiles to be featured. How... sad.

Spoiler: Trigger warning: Animal hunting

And speaking of country themed IG profiles - she has been featured on another one where they also shared a picture of a girl posing with a doe she just shot.

She needs to stop pretending that clay pigeon shooting doesn't lead to further hunting sports that harms innocent animals.

 

[Stefano]

Brilliant post. You have hit on so many points, so thought-provoking, receipts / analytics attached. Her desperation is palpable. Can we mass report her Tik Tok account for fraud ?

Doofus.
At least the newspaper is right side up ...
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Funny how "Aston Martin" is just casually shown in this picture ...... try hard much? ..social climber? or just sadly desperate .. you choose?

 

[Alleykat]

Enjoyed Josie’s latest vlog. The gardens are beautiful (whether they have some or a lot of help with the upkeep), it functions as a productive garden with cut flowers and vegetables.

 

[coconochanel]

Sorry but I don't believe little miss boring with hideous dress sense is getting millions of views on Tiktok.