Why would she share that photo of her "maskne" if she knew she has a sponsored skincare ad on instagram??? I bet Kate Somerville are really happy about that.
Lily is not a strategist or someone who can think far into the future. Sure, maybe she’ll start a begging round, featuring an item she really needs and would like advice (ahum) on.
But she does not seem to have a business plan in place where she thinks about what brands to work with and how to spread a consistent message. One day she’s shaving, the next she’s epilating, one day she still prefers her GHD over her steampod, then suddenly she makes a u-turn and it’s the steampod that’s really what’s the best out there. It’s all very short sighted and without vision, like a company. Or at least, I hope she did not spend much time on her SWAT or Canvas business model if this is the result.
She can’t even decide on being a cool mummy blogger or not. Pick something and stick with it. As an OG guru, your should know people remember everything and it all starts with credibility. Someone at GLEAM, please help this lady.
edit: in fairness, I’m not super consistent with brands and things I use either, and I also have phases. BUT, if my clients were big brands, I’d think twice about what I say publicly.