That’s because she’s no Martin Lewis and her accolade of ‘financial influencer of the year’ in reality, and as evidenced, is fairly meaningless.If she really was frugal and wanted to help people, this is the perfect opportunity to step up. So much to discuss around cutting costs, saving energy etc. Is it worth ditching your fixed rate mortgage and moving to a new one with a longer a term? Electric cars, are they worth investing in? Loads of video and instagram opportunities. Instead it’ll be more ikea hacks and home bargain hauls while she wait for the next freebie.