I completely agree with you. I'm an artist myself and have only recently graduated uni so I'm not 'established' in any way yet but I've been making work for 5 years now and selling recently on Etsy. In this industry, it's just a given that you basically can't charge/won't sell work for what it actually cost you to make it because no one will buy it from a new artist for that price. Even freelance illustrations for corporations you have to undercharge because high prices only come with experience of X years in the industry. For a custom commissioned illustration that takes me 5 hours, I should charge a minimum of £60-70 to pay myself a living wage plus materials but I've tried multiple price points on Etsy and its at £30+ where sales drop.As much as I think it’s great that she’s making money off her art.. I’ve been embroidering for around 5 years and I do okay from it, for a piece that takes me between 10-15 hours I never charge more than £50 for it. I know I’m underselling myself and my work but if I was to put my work up for any more it just wouldn’t sell. Plain and simple. Even when I tell most people my fees for custom work they don’t reply because it’s too expensive for them. I find it very disheartening that I have worked and worked for such a long time to get myself to this point and progress my skills, and Carys has been doing this for a few months and she can already charge £140+ it feels like people are only paying this much because it’s from her, not for the quality and love that goes into each piece. I hate to feel like I’m slating another artist but I wouldn’t dream of quoting someone that much even with years of experience under my belt.
I'm not saying Carys isn't well within her rights to charge what she does but it is frustrating that it's only because of her following. I can guarantee if she sold under a random name on Etsy with no promotion on her social accounts she wouldn't be making these sales. I suppose its more frustration with the undervaluation of art rather than Carys herself.