Maybe this is a stupid idea, but if she is such a champion of clothes size doesn’t matter and forget what the number on the label is etc would it not have been a good idea to completely revolutionise clothes sizing for her own brand? She could’ve made anything up, and associated it with a measurement chart. For example instead of a size 8 or small (or whatever the size is for a size 8, I wouldn’t know.. probably extra small
) she could’ve called it a colour, or a shape etc. So triangle = 26’ waist. I’m not sure this even makes sense, and I know it may be confusing for the consumer at first, but that goes much better with she pushes 24/7.