Not being petty because it's them but I'm not keen on Whittaker House as a name. It's a mouthful, not very elegant IMO. They have Amber, James, William, Gray (albeit grey/gray issue) all words which sound upmarket and lovely they could have used. I wonder if they took any advice from a marketing expert of just forged ahead.
I wish them well though, hoping it's items at a lower price point for their younger, aspirational followers. If they're taking the piss with £17 & £32 for candles though, trying to posture as Heal's or Neptune, I'll take that back