Hellmans was apparently a 5 figure deal.
I know this is our received wisdom, but I've been thinking.
1. The only evidence we have (?deleted, but we have receipts) for the "5 figure sum" from Hellmann's is Jack's statement on Insta that she had jeopardised her 5 figure deal by postponing her "show" so that she could take part in the BLM Blackout.
2. This led to a shitstorm of Hellmann's being called out for racism which snowballed (if I can mix the metaphors - fine writing, innit) once Alexis became involved and explicitly accused them of racist behaviour towards
her.
3. Jack then backed down (on Insta) and said only that Hellmann's
could have terminated her "show" had they been minded to do so, but they hadn't. In other words, she exaggerated for effect.
4. In other news, Jack broke twice as many bones in her foot as there are in the normal human foot.
5. This gives us a clear insight into #Jackmaths.
My conclusion? It was probably a 2 1/2 figure sum, if that.