She focuses so much on being on TV. Social media presence is probably more important these days - it's global rather than regional, and you're more in control of what you can put out there.
Looking at people who swear, with tattoos, and health problems, Nat, from Nats What I Reckon, has 450k followers. Jack has 147k. He's an incredibly sweary, very Australian guy, covered in tattoos and piercings. Lost a lung to TB, very open about his previous addiction struggles, his mental health, and his issues regarding his weight. He's not got a TV show, but via his SM platforms must be raking it in - and good for him really. He and his partner put in the work creating content, he can cook, and is relatable. Jack is arrogant, unprepared, and ungrateful. She could've grown her presence via YouTube, TikTok etc, but has always chosen to focus on Twitter and wanting to be on TV instead.