Long post alert! Just like Jack gives gracious permission to photograph her recipe to send to a squiggle, I will permit you to ignore all of this.
I often read posts here (and have possibly posted some myself) which discuss the future downfall of JM. There've been a few posts on Twitter recently to that effect, too.
Dear hearts, I don't think it'll happen. The main reason is that no one cares enough. She's not big enough, she's not known enough, most people wouldn't care about a story about her one way or the other.
The vast majority of people who do know of her and even follow her, still don't see who she truly is. We've discussed this before, but it's so easy to see how the average squiggle misses half her chaoses, because she's so quick to delete. How many times have we had the great
@Silver Linings ,
@xoxo ,
@Marmalade Atkins and others post a screenshot of something that disappeared within seconds?
The Whiter Than Mayo is a great example. She makes a tone-deaf video. Most people don't view it, some do and praise her, some do and ask questions. She says she'll donate proceeds. The video vanishes. Who (other than us) is really going to keep track of that? If anyone were now to call her out on Twitter or YouTube asking where the video is, whether she's donated the proceeds, etc. it's so easy for her to say 'I deleted it because I was getting abuse for supporting BLM and yes, I've donated the money'. If someone then asks for receipts, I can see how it could come across as bullying (for the record, I don't think it is). But it feeds into the narrative of 'I'm just a poor, single mum on the right side of history and people are constantly trying to bring me down'.
The current butter-gate is another good example. She claims she can't afford butter. Anyone here following her closely, reading each and every thought she posts can see that it's not about butter. It's about claiming she's poor when she isn't, it's about pretending you can't be vegan or veggie on a budget, it's about being so hard up you have to constantly dream up maverick ways to eat and ultimately it's about getting Patreons and filling that tip jar. Two minutes later she's making miso butter aubergine (and abomination of a dish). If you now go and query her use of butter, it's easy to see how that sounds mean and petty to someone who hasn't followed along in detail. I mean, for goodness sake, she's just a poor single mum who is cooking with butter - how can that be wrong? Why would you question that?
And on it goes, I'm sure we can all think of eleventybillion examples.
Reading the comments under this comment from her (CBA to screenshot, it's on here already) is enlightening
It's clear that many people haven't got a clue that she's talking about 'online trolls' or 'tattlers'. Given how many times she talks about here or general trolls, I can only conclude that much of her audience doesn't pay close attention to her. And because of that, they will always think that questioning voices are bullies.
Oh that and the fact she’s so inconsequential, a legacy Twitter profile that yields under 20 replies per tweet 
Honestly tattle are the only ones hanging onto her every word and it’s just so we can make our entertainment.
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