Its all about clickbait and key words to fit in with algorithms. And when that happens authenticity tends to go out the windowThank you for correcting me! It really annoys me when people do this because, to me, it makes their channel much less personal? Like it’s sad because obviously Jack loves reading and I’d like to think he has made this second channel to share that. But all these celebrity challenges and challenges based off trends like you say is just one big opportunity to cash in on fanbases. I wouldn’t mind if they were sprinkled in between normal reading vlogs and stuff he was passionate about but from my knowledge, these trendy ones are all he’s done of recent. Just seems more fake to me :/