Jack Edwards

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Exactly, this is no different to his main channel content. I wonder if it's that he's trying to make it as an influencer so having more subscribers across two channels looks better or something.
 
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Exactly, this is no different to his main channel content. I wonder if it's that he's trying to make it as an influencer so having more subscribers across two channels looks better or something.
Oh he is definitely trying to be an influencer. He is hitting every single cliche. I can understand his thinking but its a silly business move. His channel name is not specifically named for study tube. So instead of diversifying his current channel that has a substantial following already, he is cutting off his current subscription base and starting again. It will take time to build up a new following. The studytube angle for him is likely dead, he could easily have changed forcus in his main channel and had immediate access to all his subscribers. Its like a business ignoring their current customer database and starting again

Also all his clickbaity videos with pop culture literature themes are on his main channel so that's where youtube will likely direct people.
 
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It‘s just a stupid try to re-brand himself when he has already started that process on his main channel
 
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I feel like its probably some trendy marketing/pr concept for influencers. But theory vs reality doesn't always work out and its business basics really, build a customer base and use it.
 
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I would kind of get it if he was at uni still and wanted his main channel for student videos and his second channel for book videos, like Elena and her Elena explains law or whatever its called. But he's not a student. So what is his main channel for.
 
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The only thought is he is still hoping to go to Oxford so will return to study tube at somepoint. Still a risk business move though, book reviews and study have some crossover so a lot of his current audience would be interested and his current promotion (by that i mean clickbait book vids)are on his main channel and getting traction there. Plenty of channels cover different topics and just creat playboys.
 
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I feel like the whole studytube thing really wears off once they're at uni because the entire way of doing everything is suddenly slightly different and it can be very personalised to people who are doing that specific course.
 
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A little out of topic, but I don't know if it's just me but I've actually been enjoying his videos about books! He should leave his study content behind and just focus on booktube.
 
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I agree to an extent. I just find his presentation style too try hard children's TV presenter ott/obnoxious YouTuber
 
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Why would he not just put this on his main channel I'm so confused


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I was thinking that too. Sounds like a carbon copy of the kind of stuff on his main channel. Usually YouTubers make second channels for vlogs or content too niche for their main - he's just spreading out his content for some reason.
 
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Oh his latest video frustrates me. Complaining that influencers in Dubai are fine, but he caught COVID 'going nowhere'.

Jack, did you forget about all your European travels last year. You. Were. Just. As. Bad!
 
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He's been a celebrity's PA for the past few months and he's got a job as a research assistant for a book.
 
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Okay so this is maybe a stretch, just something that's caught my attention lately. Not sure if people here know the youtuber idkimhaz (haz), but she's mentioned in past videos that she's had a big crush on Jack but wouldn't try anything because she respects that he has a girlfriend. Now maybe I just don't trust Haz (she comes across like the sort of person who would make a move regardless lol) but I've noticed that the two of them have been interacting a lot over the past year - remember when he broke covid guidelines to go out for dinner with her and Ana? And they've been in tiktoks together, have been commenting on each other's posts. Idk maybe I'm reading waaay too much into this, it's just that if I were his gf I'd be a bit uncomfortable considering how clear Haz made it that she fancies Jack!

[Edit: just clarifying that I by no means think that Jack is cheating or anything like that at all, it's just interesting]
 
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Wouldn’t say for privacy reasons but it was someone in the entertainment industry, he was smug about it so bet he’s dying to tell everyone
Depending on the celebrity its not something to be too smug about. Celebrity PAs work bloody hard and often take a lot of crap.

I think this seals the deal he is after fame and celebrity rather than academic success. Which probably showed in his Oxford applications
 
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