''BookTok Laureate,'' he'll love that. 
Jack Edwards #2
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LMAO he's such a scammer, since when was he a librarian? He's actually trying to scam his way from his own arrogantly SELF PROCLAIMED position as 'youtube's resident librarian' into an actual librarian. Since when was he anything but a layabout toff who pretends to read (and now pretends to cry) on his low effort youtube channel? If he has any shame he'll get that changed.
A live in-depth discussion of the novel? HA, here we go! Can't wait to see him unedited trying to sound intelligent. I don't know the rest of the people but I'm imagining him telling his crappy puns, and talking only about the cover of the books while they try to discuss the content of the books.
This is like when he went on right-wing news channel GB News (where one of his Tory pals from Durham works) and claiming he "works in publishing" even though the closest he's got to that is a short-term freelance research assistant gig given to him by another influencer mate.
If you're asked by your friend to research the book they're writing long before it has a publisher, you're not in the publishing industry, Jack, you're just doing your friend's homework for them. You also can't manifest a career just by putting it in your Insta bio. The narcissism knows no bounds.
I don't watch much BookTok stuff, can anyone confirm if Jack's even a major figure in that community? His YouTube content is exclusively recycling other people's ideas and jumping onto viral book trends far too late, so I can't imagine him being a BookTok pioneer. And looking at the other people involved, they mostly appear to have tiny followings. What even is this? Could TikTok not manage to get more prominent figures for their own BookTok book club?
If you're asked by your friend to research the book they're writing long before it has a publisher, you're not in the publishing industry, Jack, you're just doing your friend's homework for them. You also can't manifest a career just by putting it in your Insta bio. The narcissism knows no bounds.
I don't watch much BookTok stuff, can anyone confirm if Jack's even a major figure in that community? His YouTube content is exclusively recycling other people's ideas and jumping onto viral book trends far too late, so I can't imagine him being a BookTok pioneer. And looking at the other people involved, they mostly appear to have tiny followings. What even is this? Could TikTok not manage to get more prominent figures for their own BookTok book club?
Well he's a man who talks about books so obviously he's quite popular on booktok too
what's he actually doing in paris apart from flying back to london every week
Isn't that an interesting phenomenon on tiktok! I guess it happens on yt soon. But I've come across a fair few mediocre male book reviewers on tiktok who are very popular.
But isn't tiktok all about short and superficial stuff anyway, like the fast food of social media. Sure things can go viral etc but they're also easily forgotten.
yeah from the comments on that one tiktok they follow him for his hands not his book reviews
I do feel like booktok is a bit more stable (?) than other tiktok niches? And tbh all social media is the fast food of social media
I wouldn't say all social media is quite the same, youtube id say has a longer shelf life and also gets revisited more.
It's not all the same, no, but it's all fairly short-lived if you're talking about the kind of content that goes viral (which I don't think book content really does at least not in the wider social media sphere). Youtube does lend itself better to long-form content and I'd assume people are more likely to go to yt to search for a specific creator (whereas on tiktok people just scroll) but I don't think that necessarily means people who are successful on tiktok will not be successful for a long time. We said the same thing about yt in the beginning and it's been around for ages now (although i'm pretty sure views are actually going down now?), tiktok is just newer so we'll have to see where it goes from here.
And regarding Jack, honestly making tiktoks is the smart move for youtubers nowadays to stay relevant, even if the tiktok account will only be successful for a couple of years, it'll (hopefully?) make people move over to your yt and/or just add an additional stream of income for now. He'd probably be less relevant in general (in the general bookish internet space) without his tiktok
Hes just so unattractive, so lacking in any sex appeal or charisma or charm.
Yeah good points. Whats been interesting to watch is Jojos world, a Disney vlogger, who has had tiktoks and youtube shorts go into the multi millions of views (i think some 10million plus). His subscriber rate on youtube has now exceeded over 300k but his regular youtube vlogs struggle to exceed 20k views, with many nearer 10k. Its interesting how social media works and how people consume it
I genuinely believe that TikTok views/followers are fabricated to get brands/influencers/attention-seekers to believe that it attracts eyeballs and engage with it as a platform.
So many people have millions of millions of followers on TikTok but are hovering around the 100k mark on IG. It just doesn’t seem plausible.
So many people have millions of millions of followers on TikTok but are hovering around the 100k mark on IG. It just doesn’t seem plausible.
Of course he's promoting Delia Owens 
He’s such a smarmy git.
Contributing to climate change and the hottest temperatures in France on record?
i don’t understand why he’s in france anymore? He could easily just give up french learning (seems like he has anyway) and still produce the same content?
He's acting like he invented booktube
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