This has been the major turning point for me! My whole life I've been an emotional eater. Feel shite - eat/drink - feel guilty. Rinse and repeat. I'm so much happier that I'm in control of this, I still keep around 150kcals for an evening choc snack (if I go cold turkey I will binge at weekend) and don't wake up feeling guilty. Lost 7lbs in 3 weeks and no intention of stopping. Also noticing differences from exercise so that's a motivator too.Eating shouldn’t really be a reward BUT... I’ve definitely been feeling less guilty for eating crap and drinking lots of booze if I keep on top of my exercising x