I see Glenda Gilsonite is promoting Pestal and Mortar too. If I was in the market for some P&M, I’d probably use Glendas code over the other wan. Glenda has some credibility and a personality…
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While I completely agree with avoiding bigger brands who collaborate with Instahuns I would say that smaller companies like amurelle probably have a tiny marketing budget - there’s no way they could take out a lot of ads in mags/tv etc and therefore a collab with an instahun is probably every cost effective in terms of getting links through to their site. So I wouldn’t rule them out on that basis alone.
Sometimes I do think the tide is turning, but then I see something which makes realise that many of the followers can be so sheep like in their devotion !
Sometimes I do think the tide is turning, but then I see something which makes realise that many of the followers can be so sheep like in their devotion !
true but id rather see them companies run an online competition and give a 10% discount without using these people!
Yes I get that the likes of Amurelle are a small start up and part of me would love to support an Irish brand like that as the product looks good. But then the other part of me sees that Amurelle has gifted/collaborated with accounts like The Lake House and House of Goose, who have both featured their young children in their accounts or even used them in an ad campaign (lake house). Neither of those are anywhere near as bad as Sarah - she has used her kids way more, especially the twins more recently. I would just like to see brands use a bit more judgement about who they hire/gift to promote their products. Maybe then I wouldn’t feel so conflicted.
That version of the article through google has been rewritten in parts before being reproduced. The one in the FT says:
“Posts from friends are disappearing, replaced by brand campaigns. Influencers, a breed of online celebrity, created to flog things to followers, have taken over the app…..Bragging, the motivation for most Instagram posts, did not sit well…Instagram’s manufactured perfection warped into something that could be more harmful. It became notorious for encouraging feelings of inadequacy in its users…Meanwhile, a backlash to the perfection that the app peddles has been brewing…”
Original article: https://www.ft.com/content/9c00219a...HVqNp3yrcQWa1DSEz8_rAP1Ii0Vp4#comments-anchor
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Come next week, the instahuns will be screwed cos we will all be glued to Love Island for the rest of the summer!! 
Thanks for sharing. Interesting article indeed. I totally agree with you about these accounts monetising their children through ad campaigns. Do you know that it has become known as spawn con, a play on the word sponsored content except using your kids (spawn). Isn’t that horrendous
I must be the only person who has never seen that show! My daughters are too young but my brother’s girls watch it and he says it’s the only peace he gets all summerCome next week, the instahuns will be screwed cos we will all be glued to Love Island for the rest of the summer!!
So that’s how much Sarah Battle’s children’s privacy is on sale for? If she was on the breadline and trying to feed her family I might have some understanding. But pimping out her kids for content to fund a garden project or redecorate a room is unconscionable.
What a sad state of affairs for any mother and father to be part of. Her and Barry are obviously both as bad as each other. I certainly won’t be using any brands who support exploitation of her children. The Battle babies - Celtic Tiger Twins.
Meant to comment on this at weekend. I saw Sarah’s grid post for Father’s Day and if you scroll through there’s a pic of her Mam with the 2 Grandpas. Now before any Sarah Battle battlers/defenders roast me - remember I DID NOT PUT THE PIC THERE - it was SB. Anyway Mama is a nice looking woman, not saying anything against her at all, but couldn’t help noticing the very smooth forehead. That’s obviously where Sarah gets her smooth forehead from 
so will ye just all quit with saying Sarah is pumped fulla Botox 
so will ye just all quit with saying Sarah is pumped fulla Botox How do you know that oh my god thats extortionate
But does her agency take commission on that? Then there all the usual taxes etc.
Its chewing gum for the brain tv. Highly entertaining for all the wrong reasons.I must be the only person who has never seen that show! My daughters are too young but my brother’s girls watch it and he says it’s the only peace he gets all summer
Going straight back to lookMeant to comment on this at weekend. I saw Sarah’s grid post for Father’s Day and if you scroll through there’s a pic of her Mam with the 2 Grandpas. Now before any Sarah Battle battlers/defenders roast me - remember I DID NOT PUT THE PIC THERE - it was SB. Anyway Mama is a nice looking woman, not saying anything against her at all, but couldn’t help noticing the very smooth forehead. That’s obviously where Sarah gets her smooth forehead from
for said photo! I’m sure Sarah’s forehead is perfectly smooth naturally, just like her perfectly puckered upper lip and her perfectly straight white teeth.
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What’s the connection with the 2fm guy and posting a clip from Jennifer Zamperelli. An effort to gain more followers? This weeks content has been weak…if she didn’t have Enniscrone to post pics of she’d be screwed altogether..,
Possible relation as the guy speaking to Jennifer is Connor Battle?
There's been no real substance to any of her posts this week when I looked at them..apart from loads of her twins crawling on the floor. And seeing as she has the Merc a week now she should be giving that more coverage such as 1st impressions, what it's like to drive, different features etc etc. No point in just taking a pic of the inside of it.
Zero substance is righ. And the posts about Connacht Gold make it sound like the contract is up!
Possible relation as the guy speaking to Jennifer is Connor Battle?
There's been no real substance to any of her posts this week when I looked at them..apart from loads of her twins crawling on the floor. And seeing as she has the Merc a week now she should be giving that more coverage such as 1st impressions, what it's like to drive, different features etc etc. No point in just taking a pic of the inside of it.
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That's the theme with her and her BA gigs, only ever speaks about it if its a paid reel or some fake shite.
Id say she cant drive it tbh!
There's been no real substance to any of her posts this week when I looked at them..apart from loads of her twins crawling on the floor. And seeing as she has the Merc a week now she should be giving that more coverage such as 1st impressions, what it's like to drive, different features etc etc. No point in just taking a pic of the inside of it.
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That's the theme with her and her BA gigs, only ever speaks about it if its a paid reel or some fake shite.
Id say she cant drive it tbh!
Has she moved to Enniscrone cos she never flocking leaves.
No not at all. She hasn't a clue.
That story about Connacht Gold last night - she was clearly reading from a script which is fair enough but you’d think she’d have prepared better. She said, “that butter is synonymous with lots of households across the country”. That’s not the correct use of the word. She could have said that the butter is synonymous with quality or value for example. She could have said the butter is familiar or well known to households across the country. That would have made more sense. Maybe fluffy Instagram content dumbs people down 
but this woman is a teacher 
but this woman is a teacher - Status