How do you check it what tools do you use? Would love to have a little nose at a few of them actuallyThere's tools to check it. It's not totally dead but most of the visitors are just there for a pancakes recipe - they've no idea who honest mum is as all they're looking for is a pancakes recipe that ranks well on google.
I don't doubt shes making 6- figures a year, she sells anything and tricks brands that she has a real following.