I think Tattle pages get a lot more traction once an influencer starts becoming less relatable, and with Holly it took a very sudden turn once she arrived in LA because she immediately morphed into an American lifestyle influencer but has a predominantly UK-based audience who donāt appreciate that content as much. Unfortunately, the more she scrabbles for content and copies what everybody else is doing the more insincere and fake she becomes which, for me personally, is when I usually unfollow. Take the recent brick workout as an example, triathlons are the newest influencer fad that she has suddenly decided to start because she has no content. It comes across as disingenuous to the audience when you jump onto what is popular just for views.