Because their egos just can’t help themselves.
There’s only so many times they can google their name and have no new results pop up cos no one else gives a
tit - so they crawl to the only place on the internet that’s actually interested and active.
Then they complain about it on their socials to play the woe is me sad-sad mental health victim.... but really they just end up promoting the site in hopes of getting more people to chat about them, therefore keeping them in some way ‘relevant’
The old ego has then been inflated because they think they’re worth talking about, even if it’s negative. And the cycle continues every month or so.